Smirnoff Ice attempts two hot dog Guinness World Records
Smirnoff Ice launched a campaign pairing its Red, White & Berry flavor with hot dogs, culminating in two GUINNESS WORLD RECORDS attempts in Put-in-Bay, Ohio. The brand also unveiled a limited-edition hot dog-shaped carrier as part of America's 250th celebration.
SMIRNOFF ICE KEEPS AMERICA'S 250TH CELEBRATION GOING WITH HOT DOG-FUELED GUINNESS WORLD RECORDS™ ATTEMPTS
The effort pairs the brand's iconic flavor with the hot dog through eagle-led social content, limited-edition merchandise and two GUINNESS WORLD RECORDS™ attempts
America's 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.
The brand's new Be A Part-y of History campaign launched today with social content featuring a live eagle carrying a hot dog in one talon and a Smirnoff Ice Red, White & Berry in the other before revealing the brand's plans to head to Put-In-Bay, Ohio, on Aug. 1 to attempt two hot dog-themed GUINNESS WORLD RECORDS titles.
Known as one of the Midwest's most iconic party destinations, Put-in-Bay will host Smirnoff Ice as they attempt two GUINNESS WORLD RECORDS titles
- Largest Display of Hot Dogs
- Largest Hot Dog Party
In conjunction with the record attempts, Smirnoff Ice is introducing a limited-edition Doggie Bag, a hot dog-shaped crossbody carrier designed to hold a Smirnoff Ice and your summer essentials. Starting tomorrow on National Hot Dog Day (July 15), the brand will release hundreds of Doggie Bags on @smirnoffusa, giving fans nationwide a chance to get their hands on summer's most talked-about accessory.
"America's 250th is a rare cultural moment, and it's bigger than one day. We wanted Smirnoff Ice to show up in a way that felt true to the brand: playful, a little unexpected and built for summer," said Fergus McCarthy, Director of Smirnoff Ice. "Red, White & Berry already owns a place in summer celebrations, so pairing it with the hot dog lets us tap into an unmistakably American ritual and give fans a fun reason to keep the party going."
