The French Bar Awards have released the first-ever French Bar 101, a special 64-page edition profiling the 101 most inspiring figures on the French bar scene, as chosen by the trade itself.
The 50 Best Bars unveiled its extended 51-100 ranking for 2026, spanning 34 cities and marking the list's tenth year. The USA remained the most represented territory, while Accra, Dublin, Istanbul, San José and Shenzhen earned bars for the first time.
Jefferson's Bourbon unveiled a redesigned portfolio and introduced an 8-Year age statement for Jefferson's Reserve, raising its proof to 96. The brand said the update reflects its philosophy of breaking bourbon tradition rather than following it.
BACARDÍ Rum returns as the official spirits partner of the MTV Video Music Awards, helping revive the Best Dance category after a seven-year hiatus. The brand partnered with Paramount Media Labs on a Latin-inspired remix campaign and unveiled its official VMAs cocktail lineup.