Betty Booze debuts vodka-based canned cocktails: Vodka Iced Tea + Meyer Lemonade and Vodka Iced Tea + Passion Fruit. Blake Lively's brand expands beyond sparkling tequila/bourbon with non-carbonated drinks made from corn vodka, real black tea, fruit juice and agave.
White Claw's "No Bail Bondsman" campaign with comedian Caleb Pressley tackles friend cancellations, offering surprise vacation giveaways up to $6,600 via Pack Up + Go. The hard seltzer brand responds to research showing 53% of Americans find last-minute cancellations more acceptable.