The world’s most awarded bartender will launch Seed Library New York this Autumn at hotel Park Ave, Nomad, in partnership with Lore Group and Renwick Hospitality
LALO Tequila launched its 2025 High Proof Blanco, the brand's first distilled-to-proof expression that skips water dilution for bolder agave flavors. The limited-edition release follows last year's version, which became the top-selling high proof tequila during its market run.
Lagavulin unveiled the Lagavulin Islay Tartan, a bespoke textile designed with Simon Goldman and woven by Scotland's Lovat Mill. The custom fabric translates the whisky's heritage into wearable form, marking the first project from Goldman's new creative studio with Myles Kusaba.
Brother's Bond Bourbon launched its Regenerative Grain New Batch nationwide, made from sustainably grown grains that restore soil health. The Ian Somerhalder and Paul Wesley brand also unveiled new eco-friendly packaging with improved shelf visibility.