A few weeks ago, the venue hosted medalists and supporters at Club France, but this time more than 30,000 cup-toting “athletes” roamed the famously breezy aisles of this record-breaking Cocktail Street: 3 intense days, 72,000 cocktails served, over 50 pop-up bars, and 13 street food stands vying for the public’s favor.

As it does every year, the Cocktail Street was the perfect playground for cocktail lovers and foodies looking for new sensations. While a few big names like Bombay Sapphire or Cointreau were missing this time, the most prominent brands and bars in France, such as Danico with its mini Disco Club or the Cambridge Public House, made the trip, competing like podium finishers to craft bold mixes showcasing their partner spirits (Anaë, Fords Gin, Jack Daniel's, Woodford Reserve...).

This year, a special guest caused a stir: Kevin Kos. The social media star mixologist captivated the public with his creations that combine innovative techniques and high-quality (Italian) ingredients. Like a gold medalist, he presented astonishing cocktails that turned up the heat, proving that the art of mixology is a sport in its own right.

Speaking of drinks, special mention goes to the Fever Paloma by Rémi Massai, combining tequila, Espelette pepper, and toasted buckwheat agave syrup with the new Fever Tree pink grapefruit. Simply irresistible!

The same goes for the Big Apple Manhattan by Benjamin Flavigny at Maker's Mark, featuring reduced apple juice, red wine, and spices.

Another highlight was the Experimental Cocktail Club Val d’Isère, set to open at the end of the year under the Experimental Group, and previewed at Cocktail Street. Its décor, a clever blend of American lodge style and Savoyard chalets, whisked visitors straight to the slopes in a lively atmosphere (especially on Saturday night). On this occasion, attendees could sample the debut cocktail menu, featuring whiskies and spirits from Nikka Whisky.

And to top it all off, a lively team of restaurateurs—a true culinary dream team—thrilled visitors with delicious creations, each more tempting than the last. Curated by the Food Market, these thirteen street food stands offered dishes as varied as they were flavorful, adding a gourmet touch to an event already brimming with energy. Embracing a spirit of sharing and discovery, everyone indulged their senses for a truly memorable experience!

We can’t wait for next year’s edition, happening September 27–29, 2025.