Paradiso: From Dream to Legacy
Internationally renowned bartender Giacomo Giannotti marks 10th anniversary of his award-winning Barcelona cocktail bar with a beautiful new cocktail book detailing the journey of Paradiso
Big Sipz sends Blast Off Blue to edge of space
Big Sipz has launched Blast Off Blue, a blue raspberry wine-based RTD, after sending a cup of the new flavor to the edge of space with near-space flight company Filmed in Space. The Patco Brands label is now rolling it out to convenience stores nationwide.
Kevin Hart's Gran Coramino launches its first unaged tequila expression
Gran Coramino, the tequila brand founded by Kevin Hart and Juan Domingo Beckmann, launches Gran Coramino Blanco nationwide, its first unaged expression. Made from Blue Weber agave, Jalisco well water and proprietary yeast, it targets the category's largest segment.
Baileys launches "Bring on the Baileys" global holiday campaign
Diageo's Baileys unveils Bring on the Baileys, a global platform built around its Irish cream over ice, with two playful films by AMV BBDO. The campaign aims to ease holiday pressure and draw a new generation of drinkers through spontaneous indulgence.
Absolut Vodka and Charli xcx join forces in two-year partnership
Absolut Vodka and Charli xcx join forces in a two-year partnership featuring limited-edition drops, collectible items, custom glassware and fan events. The vodka brand plans to co-create with the pop star and her Angels fandom, promising a deliberately chaotic approach.