Paradiso: From Dream to Legacy
Internationally renowned bartender Giacomo Giannotti marks 10th anniversary of his award-winning Barcelona cocktail bar with a beautiful new cocktail book detailing the journey of Paradiso
Ketel One launches daytime martini campaign with Patrick Schwarzenegger
Ketel One launched a social-first campaign starring Patrick Schwarzenegger titled "The Spirit Advisor's Day Off," repositioning the martini as a daytime cocktail. The creative showcases Espresso Martinis, Tomatinis and Dirty Martinis across brunch, golf and poolside occasions.
Flor de Caña unveils new packaging for its premium rum portfolio
Flor de Caña has introduced a redesigned packaging across its premium rum portfolio to celebrate 135 years of family legacy. The bottles are 18% lighter and fully recyclable, while the rum remains naturally aged at the base of an active volcano without sugar or artificial ingredients.
Bacardí taps Tainy for global "Do What Moves You" campaign
BACARDÍ Rum launches a new global "Do What Moves You" campaign featuring Grammy Award–winning Puerto Rican producer TAINY, who reimagines Elvis Crespo's merengue classic "Tu Sonrisa." Directed by Alfred Marroquin, the film celebrates Latin culture and the brand's Puerto Rican roots.
Flor de Caña crowns Jared Schmidt world's sustainable cocktail champion
Jared Schmidt from Canada's Osetra Bar was crowned World's Sustainable Cocktail Champion 2025 by Flor de Caña in Granada, Nicaragua. His winning cocktail, "Por mundo limpio," reinterprets a Golden Era classic using caramelized mushrooms, organic cane sugar and nori for a low-impact profile.