Big Sipz sends Blast Off Blue to edge of space
Big Sipz has launched Blast Off Blue, a blue raspberry wine-based RTD, after sending a cup of the new flavor to the edge of space with near-space flight company Filmed in Space. The Patco Brands label is now rolling it out to convenience stores nationwide.
Big Sipz Literally Launches New Flavor Blast Off Blue… To Space
The brand achieves a literal and figurative milestone, sending its newest flavor to the edge of the atmosphere
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Big Sipz is exploring the next frontier and is taking the party to where no wine-based RTD has gone before. Following a boundary-pushing trip to the edge of space, Big Sipz has officially launched its newest flavor, Blast Off Blue, now landing in convenience stores nationwide.
To mark the launch, Big Sipz teamed up with near-space flight pioneers Filmed in Space by sending a cosmic coated cup of Blast Off Blue into the stratosphere. The high-altitude voyage serves as both a literal launch and a powerful metaphor: no other wine-based cocktail flies higher with 16% ABV.
As Big Sipz doubles down on vibrant, fruit-forward profiles, the introduction of Blast Off Blue fills a portfolio gap with its irresistible sweet-tangy appeal. The flavor offers a nostalgic yet refreshing experience while delivering a sweet-tart blue raspberry rush with a clean finish, creating a thirst-quenching sip that stands out in any lineup.
Culture disruptors Cole Steiner and Cenzo Hayes turned the countdown into a high-stakes rivalry, going head-to-head in a race to see who could blast Big Sipz into orbit first. Known for commanding a massive digital audience, the Dirtbag Clothing founders are fresh off breaking revenue milestones with record-shattering live streams that rewrote creator economy rules. The duo continue to make history bringing their unfiltered high energy with an astronomical drop.
The galactic stunt underscores the brand's commitment to defying expectations, scaling new heights, and delivering maximum flavor without compromise.
"Big Sipz has always been about going big, Blast Off Blue gave us an opportunity to bring that mentality to life in a way consumers wouldn't expect," said Joey Parris, CMO at Patco Brands. "Sending the product to the edge of space wasn't just about making noise around a new flavor. This was about creating a moment people would want to engage with and remember. As we continue to grow Big Sipz, we're focused on finding unexpected ways to build the brand, challenge the category, and keep consumers excited about what we do next."
Blast Off Blue is now available nationwide at major convenience stores, inviting fans across the country to taste the stellar new addition to the Big Sipz lineup. To watch footage from the official space launch and find Big Sipz near you, visit bigsipz.com and follow @BigSipz on socials.
Big Sipz is currently available at retail stores across 48 states, including Alabama, Arizona, California, Colorado, Florida, Georgia, Nevada, North Carolina, Oregon, South Carolina, Tennessee, and Texas to name a few.
