Since May 1st, VELOUR has welcomed guests to a cocktail experience in the heart of Copenhagen – and the reception has been overwhelmingly positive. With a steadily growing number of visitors, both from Denmark and abroad, VELOUR has already established itself as an international destination for cocktail enthusiasts seeking something truly unique, where atmosphere, hospitality, and uncompromising cocktails create excitement night after night.

Behind VELOUR are Nicolai, Jonas, and Emil, who draw from their backgrounds in Michelin-starred kitchens and high-end cocktail bars. Together with their own certified organic distillery, Nordic Ethanol, located in Flyverbyen on Amager, they have built a foundation where every ingredient and spirit is developed and distilled from scratch. The result is cocktails with a level of complexity found nowhere else – and evident in every single glass.

This uncompromising focus on organics and quality has been recognized by the Danish Veterinary and Food Administration, which has awarded VELOUR the Gold Organic Label. This makes VELOUR the only cocktail bar in the world where guests can enjoy cocktails that are 100% organic – without exceptions.

The Philosophy Behind VELOUR

VELOUR is more than just a bar. It’s a refuge from the city’s fast pace – a place of calm, presence, and unique atmosphere, where every detail is carefully designed to create comfort and warmth.

Here, it’s not only about serving cocktails but about creating a holistic experience. Each cocktail is a guided journey through flavor and craftsmanship – developed entirely from scratch: distilled, fermented, macerated, or infused – always with 100% organic ingredients.

“We created VELOUR as a place where cocktails are not just a drink, but an experience that awakens the senses. Being able to call ourselves the world’s only cocktail bar serving 100% organic cocktails – recognized with the Gold Organic Label – is a huge milestone for us, and proof that the demanding work of crafting cocktails entirely from organic ingredients makes sense,” says Nicolai, co-founder of VELOUR and Nordic Ethanol.

At the core of VELOUR’s philosophy is meeting guests on equal terms, creating a down-to-earth, homely, and relaxed atmosphere. “The idea is that sip by sip, you feel you’re getting something special and different – and even with 100% organic, high-quality cocktails, all made from scratch, we can still keep our prices on par with other cocktail bars in Copenhagen,” adds Emil, co-founder of VELOUR and partner in Nordic Ethanol.

From Michelin Kitchens to a Shared Vision

The team behind VELOUR – Nicolai, Jonas, and Emil – comes from Michelin-starred kitchens and high-end cocktail bars. They bring with them precision, quality, innovation, and a deep respect for craftsmanship.

With their own certified organic distillery, Nordic Ethanol, as their foundation, the team creates everything from scratch – from crystal-clear distillates to complex liqueurs, bitters, and barrel-aged spirits. The result is cocktails with a unique identity you won’t find anywhere else in the world.

VELOUR is not just a bar, but a “one brand bar” with a true grain-to-glass mentality. Everything poured into the glass is developed, produced, and refined in-house.

A New Standard for Cocktail Bars

The response has shown that guests value this uncompromising approach, with international visitors in particular highlighting the unique and local flavor experience, along with the welcoming, down-to-earth atmosphere that makes VELOUR something truly special.

With the Gold Organic Label, a rapidly growing international following, and an increasing number of regulars, VELOUR is well on its way to setting a new standard for what a cocktail bar can be – in Copenhagen and beyond.