
Spirits
New product launches, market trends, business news, and innovations - Follow the latest developments shaping the world of spirits.



Geneba Tequila launches premium spirit crafted specifically for women

Rebel Bourbon launches Kyle Busch-selected NASCAR-inspired whiskey

Redbreast partners with Andrew Scott to spotlight hidden film gems

Bardstown Bourbon launches Distillery Reserve series with French Oak finish

Patrón launches additive-free campaign highlighting its natural tequila heritage

Michter's releases US*1 Barrel Strength Rye 2025 at 110.5 proof

Pantalones Organic Tequila becomes Austin Football Club's official tequila partner

Bacardi revamps MARTINI with new bottle and signature Spritz

Jack Daniel's debuts 14-Year-Old Tennessee Whiskey after century-long hiatus

Green River launches first whiskey campaign with ghostly spokesperson
