Spirits
New product launches, market trends, business news, and innovations - Follow the latest developments shaping the world of spirits.
Emilia Clarke joins Pegasus Distillerie as global brand ambassador
Patrón launches El Alto luxury tequila across Europe
Aperol launches global ski resort pop-ups for winter 2025
Lipton Hard Tea unveils giant can-made groundhog
Johnnie Walker joins Ronny Chieng to celebrate Lunar New Year traditions
On The Rocks launches new ready-to-serve Lemon Drop Martini
Penelope Bourbon launches Wheated Bourbon
Michter’s launches Bomberger’s PFG Bourbon
Lux Row Distillers launches PX Sherry Cask Finish bourbon nationwide
World Whiskey Society Announces the Launch of Green Code Kentucky Straight Bourbon
