LUXCO INTRODUCES ESCASA, AN ULTRA-PREMIUM SIPPING TEQUILA WHERE RARITY MEETS REFINEMENT

With fourth-generation Master Distiller Graciela Gonzalez at the helm, Escasa Tequila premieres with Blanco, Reposado to follow

ST. LOUIS, April 16, 2025 – Today, Luxco, Inc. announces the launch of Escasa – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa Tequila showcases the beauty of Tequila when crafted with care, highlighting – not masking – the flavors intrinsic to the soil of Jalisco, Mexico.

Meet Escasa

Luxco, Inc. announces the launch of Escasa – a new ultra-premium sipping Tequila, now available nationwide. With the portfolio offering both Blanco and Reposado, the latter releasing in summer 2025, Escasa Tequila showcases the beauty of Tequila when crafted with care, highlighting – not masking – the flavors intrinsic to the soil of Jalisco, Mexico.

In 2024, fourth-generation Master Distiller Graciela "Grace" Gonzalez embarked upon a quest for perfection. A tribute to the curated process by Gonzalez, Escasa Tequila is crafted with hand-selected 100% Blue Weber agave, sourced from a different single estate each year.

Through meticulous innovation, Escasa is uniquely crafted through a triple-distillation process, using only extra pure water, mature single estate-grown agave, heirloom yeast, and Bagazo fibers to enhance depth and complexity during fermentation. Escasa Reposado is the first of its kind to then age in Albariño wine barrels from Rias Baixas, Spain, carefully chosen to differentiate the Reposado profile. "As a wine lover, I am always trying diverse wines from where my travels take me," says Master Distiller Grace Gonzalez. "One thing I love about Tequila and Albariños are the minerals and crisp flavors of both. Therefore, I knew the pairing would be a great match."

Escasa Tequila stands as a testament to Grace Gonzalez's legacy; a masterpiece crafted for those who appreciate unparalleled quality and distinction, the perfect balance of heritage and innovation. "Escasa is the result of centuries of knowledge and a true reflection of our heritage and traditions, deeply rooted in Mexican culture," says Gonzalez. "We're proud to debut our exceptional Tequila, showcasing remarkable flavors that highlight what I love most about Tequila."