JAMESON® OPENS $5 MILLION BAR TAB FOR FOOTBALL FANS NATIONWIDE, LAUNCHING 'AMERICA'S BIGGEST ROUND' FOR THE 2026 NFL SEASON

As the Official Spirits Sponsor of the NFL, Jameson Partners with NFL Legend Eli Manning to Celebrate Bar Patrons, Spotlight Football Traditions & Raise a Sláinte Cheers

Jameson® Irish Whiskey, the Official Spirits Sponsor of the National Football League (NFL), is picking up fans' first round of drinks with America's Biggest Round - an up to $5 million nationwide bar tab. Kicking off tonight in select markets, the program celebrates the tradition of coming together for football and reinforces Jameson's commitment to supporting the local bars that bring fans together.

In the Jameson spirit of bringing people together this football season, the brand is raising a glass to the neighborhood bars, bartenders, regulars, and first-timers who turn every kickoff into a shared experience. Inspired by Jameson's belief that a stranger is just a friend you haven't met yet, America's Biggest Round celebrates the moments that happen when fans come together, whether it's cheering a game-winning touchdown or simply sharing a drink with the person next to them. And for those who keep showing up throughout the season, Jameson will reward fans with opportunities to earn exclusive prizes, giveaways, and unforgettable gameday experiences.

To help kick things off, Jameson is teaming up with two-time Super Bowl Champion Eli Manning, a guy who knows a thing or two about unforgettable gameday moments. Eli won't just be cheering from the sidelines; he'll be rallying fans, sharing his ultimate gameday rituals, and reminding everyone that nothing beats the energy of watching football surrounded by fellow fans with a smooth drink in hand.

"The spirit of fandom and community at a local bar on gameday is really unique," said Eli Manning. "I'm excited to partner with Jameson as they buy America's Biggest Round, celebrating the die-hard fans who bring the passion every single week, make the trip to their local spot, and keep the gameday tradition alive."

America's Biggest Round is powered by Jameson's new creative campaign debuting later this month, Sláinte to Showing Up, a toast to the regulars, the fans who may not know all the rules but know a good time when they see one, and the neighborhood bartenders who know your order before you sit down. Inspired by Jameson's founding belief to "Make a New Friend Every Day," the campaign celebrates the people and places that make gameday what it is.

"The moments fans remember most aren't the ones they watched alone, they're the ones they shared with the people around them," said Colin Kavanagh, Chief Marketing Officer at Pernod Ricard North America. "For generations, neighborhood bars have brought people together, turning strangers into friends and gamedays into lasting memories. As the Official Spirits Sponsor of the NFL, Jameson is pouring America's Biggest Round with a $5 million bar tab to celebrate the fans who show up, raise a glass, and make gameday happen at their local spot."

In select markets, fans across the country can head to their favorite local bar to claim their share of the $5 million tab:

• Scan & Claim: Click here or scan dedicated in-bar QR codes on coasters and table tents to unlock local offers.
• Up to $20 Cash Back: In participating rebate states, consumers who order a Jameson drink can upload their receipt to receive up to $20 cash back via Paypal or Venmo.
• Sweepstakes: In eligible sweepstakes states, fans can enter for a chance to win $20 via PayPal or Venmo for their next round.
• Find Your Bar: Fans can use the interactive Jameson Sports Bar Locator to discover local spots hosting watch parties, signature menu offerings, and gameday rituals—whether it's Green Tea Shots, Jameson Ginger & Lime, or their go-to Jameson favorite.

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