Hellfest 2026: the festival revamps its bars but feels the impact of inflation
For 2026, Hellfest has shaken up its bar lineup: Bumbu replaces Sailor Jerry, Teremana tequila joins the lineup, and Deacon whisky replaces Ardbeg. The catch: prices are up sharply, with cocktails costing as much as €5 more.
For its 2026 edition, Hellfest has updated part of its bar lineup, with several brand changes across the site. The downside is that inflation has hit the entire menu, in some cases quite hard.
What's new at the bars
In Death Alley, near the festival entrance, Bumbu has replaced Sailor Jerry with its own bar, taking over the spot where Sailor Jerry's spiced rum, a favorite among fans of old-school American tattoo art, reigned in 2025. In the same area, Deacon whisky is now on the menu, replacing Ardbeg's peaty profile. Meanwhile, Hellfest Spirits is still there, serving, among other things, frozen cocktails from Menthe Pastille and Awen Nature, including Awen Nature's excellent locally made Margarita. Awen Nature has also introduced a new cocktail this year: a very on-trend Hugo Spritz.
In Metal Corner, a brand-new bar dedicated to Teremana tequila, The Rock's brand, has popped up alongside the Tito's Vodka and Jägermeister bars that were added there last year. The Jägermeister bar is also now serving its new Orange expression.
The La Bête self-serve taps returned for the second year in a row. And the usual favorites were back as well: the Ricard bar and the Jack Daniel's bar in particular, with the latter adding its new Tennessee Blackberry expression.
For mixers, Red Bull and its Organics range (Tonic, Ginger Beer, Maté) are once again on duty, while the juice and smoothie bar inside the festival grounds is still there for anyone looking for a healthier option.
Inflation hits the festival
On the downside, given the current climate, there was another change that was hard not to see coming, and one everyone could have done without: higher prices.
A pint of lager (Carlsberg) or Magners is up by 50 cents and now costs €8, compared with €7.50 in 2025. Soft drinks saw the same increase, going from €3.50 to €4, while Muscadet rose from €3 to €3.50.
Spirits didn't escape the increases either: a 2 cl pour went from €3 to €4, a 4 cl pour from €6 to €7, and long drinks from €9 to €10.
Juices, meanwhile, jumped from €3.50 and €7 for the regular size and the pint to €5 and €9, respectively.
And if you're the type to sip a ready-made Beefeater Basil Fizz, Havana Club Mojito, or Absolut Moscow Mule on the festival grounds, the sticker shock is even worse: these draft cocktails, sold in 25 cl to 50 cl sizes, now cost €9 to €18 instead of €6 to €13, an increase of as much as €5.
As you can imagine, that's a change we especially regret, but in the end these prices mostly just bring things in line with some of the cocktail prices already being charged at Hell City Square last year.
That said, don't let it stop you from enjoying the festival, and above all, don't forget to stay hydrated. With water, obviously.
