Comfortably Different: Duluth Trading and Southern Comfort Drop Limited-Edition Buck Naked Underwear

Smooth, easygoing comfort for your glass and your bottom!

Duluth Trading Co., a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, today announced a limited-edition collaboration with Southern Comfort, the original ready-for-anything whiskey.

The partnership redesigns Duluth's no-pinch, no-stink, no-sweat Buck Naked Boxer Briefs ($24.50) with a unique print inspired by Southern Comfort's iconic bottle and label. A true fan-favorite with over 20,000 five-star reviews, Duluth's Buck Naked underwear delivers lightweight, moisture-wicking performance for all-day wearability, and this new Southern Comfort pattern adds another dimension of "comfort down south."

"True comfort doesn't get much better than a smooth glass of whiskey and your favorite pair of underwear," said Ricker Schlecht, SVP of Product Development at Duluth Trading. "That's why we're thrilled to partner with Southern Comfort for this collaboration and celebrate our brands' shared love for the finer, and comfier, things in life."

"Southern Comfort has a long history of delivering a smooth, approachable experience that reflects the brand's commitment to comfort and quality," said David Binder, Senior Brand Director at Sazerac. "Duluth Trading's reputation for comfort and quality aligns naturally with our brand values. This partnership is a fantastic way to celebrate comfort the best way we know how – with underwear and fine spirits."

The limited-edition Duluth Trading x Southern Comfort Buck Naked Boxer Brief is available now exclusively on duluthtrading.com and in select Duluth Trading retail locations while supplies last. Intended for consumers 21 and older. Please enjoy responsibly.