Don Gato Is Bringing His Legendary Tequila to Chicago with the Help of Danny McBride

Just in time for National Tequila Day, the Feline-Loving Luchador's Premium Tequila Lands in Chicago

CHICAGO, July 23, 2025 – With National Tequila Day approaching on July 24, there is big news for those who appreciate good tequila and cool times: Tequila Don Gato, Mexico's second best-kept secret, has officially arrived in Chicago, with the help of actor, director, producer, and writer Danny McBride.

While some may know of the larger-than-life Don Gato as the legendary luchador who never lost a match, his true legacy in the U.S. is now defined by his sought-after tequila. Lifelong Don Gato fan Danny McBride spent significant time in Mexico documenting the legend's story, leading to a series of tequila sagas that showcase Don Gato's passions, tequila artistry, and random party acumen. Directed by his film school classmate David Gordon Green (Pineapple Express, Halloween), these sagas feature McBride, his friend Steve, and, of course, the one and only Don Gato.

"While I was filming Don Gato and having cool times, I was introduced to the best additive-free tequila I've ever had," said McBride. "To pay homage to Don Gato – and to help pay for the tab I ran up while drinking his tequila that I assumed was free – I am sharing the news of his tequila with my friends around the US. It's for people who have big dreams. And for those who have an amazing affinity for cats. Anyway, I hope you enjoy it as much as I do."

Tequila Don Gato is made from 100% blue agave, harvested at peak maturity in the Lowlands of Jalisco. It is currently available in two award-winning expressions:

• Blanco (SRP $39.99): Gold Medalist, 2024 San Francisco World Spirits Competition
• Reposado (SRP $44.99): Gold Medalist and 95-point rating, 2024 New York International Spirits Competition. Bottle Raiders recently named it one of the "5 Best New Tequilas Under $60."

Tequila Don Gato's launch in Illinois coincides with a major summer refresh at Fat Rosie's, a lively Mexican restaurant group known for its bold energy and celebration culture. As part of their new "Fluent in Fiesta" brand experience, Fat Rosie's has introduced a custom cocktail—the Oh My Gato!—featuring Don Gato Blanco, pineapple juice, rum, and curaçao with a tajín rim. Don Gato himself will be making appearances at several Fat Rosie's locations on National Tequila Day, continuing his mission to bring premium tequila—and absurd levels of cool times—to new audiences. 

Additional restaurant and retail locations across Illinois are expected in the coming months as Don Gato continues expansion across the US.