Courvoisier Says It's Time to #BYOCV: Introducing Fans to "Bring Your Own Courvoisier"

The World's Most Awarded Cognac invites you to answer the call to BYOCV – celebrating culture, community, and the power of bringing people together – anytime, anywhere.

NEW YORK, June 9, 2025 – The renowned cognac, Courvoisier, launches its new campaign, "Bring Your Own Courvoisier" ("BYOCV"), celebrating those magical moments of excitement and anticipation that come before any memorable celebration. The multilevel campaign celebrates conviviality, tapping into that electric feeling of getting ready for an unforgettable night ahead with friends: from the immersive film "The Courvoisier Call," starring Karrueche Tran and Bloody Osiris, directed by Mark Anthony Green, to the introduction of the inaugural Courvoisier 'Dînatoire' – a series of events hosted throughout the year in major cities in the US set to elevate pregame or social gathering to the next level.

Plus, this summer Courvoisier is spreading the BYOCV spirit to retailers across key markets – from Georgia to New York to Texas and beyond – with complimentary custom reusable bags for brand enthusiasts and fans who purchase a bottle. With Courvoisier's BYOCV, the pregame becomes the main event. It's your invite to level up the warm-up – bring Courvoisier, shake up your cocktails, vibe with friends and family, and kick off the night with bold flavors and unforgettable energy.

"The joy of celebration starts long before the main event – it's in those moments of preparation, the act of getting ready, that builds exciting energy for what's to come," said Allison Varone, Head of Marketing at Campari America. "BYOCV captures this universal experience, positioning Courvoisier as an essential part of those early evening rituals."

The campaign centerpiece is a stylish short film directed by Mark Anthony Green, the acclaimed fashion editor turned filmmaker who made his feature directorial debut this spring with the acclaimed psychological thriller "Opus." The episode follows Emmy  Award-winning actress, Karrueche Tran, and fashion stylist Bloody Osiris as they prepare to go out, through Green's dynamic, short-film shooting style. From selecting outfits to pouring glasses of Courvoisier On The Rocks, the story unfolds a series of authentic, relatable moments between friends. 

"BYOCV resonates for me because it reflects real moments we all share," said Bloody Osiris. "Bringing your own Courvoisier sets the tone for a high-energy, can't-miss gathering. It's more than just a drinking moment; it's a vibe and it's a statement."

The campaign will also come to life off-screen in a series of Courvoisier "Dînatoire" events – informal early-evening gatherings with a French flair, where guests socialize over light bites and cocktails, perfectly capturing the BYOCV spirit. In other words, a pre-game. Kicked off by Karrueche, who hosted her own inaugural Dînatoire on Thursday, June 5, the series of events will take place in key markets later this year, demonstrating how Courvoisier transforms everyday gatherings into memorable occasions. Since its founding in 1828, Maison Courvoisier has been a quiet architect of unforgettable gatherings, where the art of hosting is both heritage and passion.

"What I love about 'BYOCV' is how it captures those authentic pre-party moments we all cherish," shared Tran. "It's about making every get-together special and memorable, and I'm excited to host my own Dînatoire over a glass of Courvoisier and lemonade, my fav."

Whether you're hosting a Dînatoire with friends and family or enjoying a quiet evening on your own, we invite you to savor Courvoisier responsibly.

COURVOISIER + LEMONADE RECIPE:

  • 1.5 parts Courvoisier VS
  • .75 parts Lemon Juice
  • .5 parts Simple Syrup
  • Top with soda