Bigger than ever, this edition of Be Spirits 2025 welcomed a record turnout of over 52,000 visitors eager to discover the market’s latest trends. Spanning nearly 2,000 m² (47% more floor space than the 2024 edition), the event brought together 34 producing countries and nearly 300 exhibitors (three quarters of which were new), who were on hand to share their expertise and showcase their latest creations. Italian spirits were especially in the spotlight this year, with a dedicated area and a cocktail bar showcasing authentic Italian flavors. Not to mention new arrivals straight from Australia, Denmark, Ireland, Mexico, and South Korea.

A can’t-miss highlight of the show, the legendary Infinite Bar once again attracted cocktail enthusiasts from all over. At 40 meters long, it remains the largest cocktail bar in France and brought together twenty renowned Parisian establishments. Mixologists and bartenders outdid themselves to offer innovative and surprising cocktails, featuring new products and exceptional spirits as well as alcohol-free alternatives.

Among the bars in attendance, Vieux Carré impressed with its sophisticated Armagnac-based creations, while CopperBay made a splash with its Med Old Fashioned featuring Mediterranean notes. Bubbly fans were delighted by the Prosecco cocktails from Honey Moon, while Gentlemen 1919 served up a bold Mezcal Negroni with smoky, complex aromas.

Another great discovery this year was the Vintage Cocktails Club by Sébastien Foulard (formerly of Jefrey's), which enchanted retro-mixology fans with a refined selection of cocktails reimagined using period ingredients.

Meanwhile, “Koji King” Oliver Eardley (Little Red Door) took us on a journey with his shōchū-based creations, showcasing the subtlety and aromatic richness of this still little-known Japanese spirit in France.

The Speakeasy area provided the setting for fascinating discussions and in-depth conferences. Round tables and masterclasses were held throughout the three days of the show, covering topics ranging from the impact of artificial intelligence on the bar and spirits world, to the rise of non-alcoholic drinks and the growing trend of immersive experiences in nightlife venues. One of the most popular moments was the “Battle of Mixologists,” a friendly competition pitting top bartenders against each other in a high-energy atmosphere.

Innovation was a recurring theme this year, with a strong focus on spirits and wines that are alcohol-free or low in alcohol. More than 20 international brands showcased their alternatives to classic spirits, appealing to both professionals and consumers looking for new taste experiences. In addition, the presence of craft beer and cider brands reinforced the diversity of offerings available to visitors.

All in all, Be Spirits 2025 established itself as a key event of the year for the beverage and mixology sector. Beyond a simple trade show, it served as a true ideas lab and a hub of connection and inspiration for industry players. The excitement generated by this edition bodes well for its future. Be Spirits is already inviting enthusiasts and professionals to its next edition, scheduled for February 9–11, 2026.