Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!

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Bacardi has released its annual 2025 Cocktail Trends Report!

The Mark Anthony Group of Companies, the maker of White Claw Hard Seltzer, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the ready-to-drink brand across North America.
SVEDKA launched the SVEDPHONE, a limited-edition chrome-blue flip phone with only call and text capabilities, bundled with a vodka shooter. The device taps into Y2K nostalgia and digital burnout culture, encouraging users to ditch endless scrolling and prioritize real-life connection.
Jim Beam is launching "Home Field Advantage," a campaign featuring soccer legend Tim Howard, as the Official Spirits Partner of the U.S. Soccer Federation. The spot celebrates fans gathering at backyard barbecues, bars and watch parties, alongside a limited-edition Jim Beam x USSF bottle.
Redemption Whiskey unveils a new packaging design and a reformulated bourbon now bottled at 92 proof. Led by Master Blender Alan Kennedy, the rye-built brand's relaunch follows major accolades, including Rolling Stone's "Best Overall Whiskey" for its 18-Year-Old Bourbon.