Aperol Brings the Vibrant Essence of Italian Culture to Iconic Mountain Destinations Globally for the 2025 Après Ski Season

New Aperol Spritz Winter Pop-Ups Bring a Fresh Twist to Italy's Favorite Cocktail

NEW YORK, Jan. 29, 2025 -- Aperol, the iconic Italian aperitivo, is bringing a sunny vibe to Après Ski social gatherings with the bright and bubbly Aperol Spritz. This winter, the brand is taking its signature drink to mountain towns across the globe with new partnerships that celebrate the season and compliment winter social gatherings with an Italian touch. Known for its vibrant hue and bittersweet flavor, the Aperol Spritz is stepping into the spotlight as a year-round favorite because Italy's #1 cocktail\* is perfect for any time, any season.

Aperol Spritz pairs perfectly with alpine moments and brings a bright pop of orange to ski destinations worldwide from locales in Canada, Italy, France, Switzerland, and Austria to mountain towns across the U.S., such as locations in Colorado, California, Nevada, and Montana. From lively bar pop-ups to DJ-led celebrations, each moment embodies the Aperol spirit of joy and togetherness. In the U.S., Aperol is set to elevate Après Ski celebrations through sponsoring a series of concerts and events in Aspen, one of North America's premier Après Ski destinations, throughout February and March.

Building on the continued success of the Aperol Spritz, these high-energy events offer guests of legal drinking age a taste of Italy's signature cocktail in unforgettable winter settings. Whether enjoying the ski season by a cozy chalet fire or dancing under the sun to live music, Aperol invites everyone to embrace life's golden hours.

To complement Aperol's Après Ski programming, the brand is unveiling the Aperol Après Ski Collection, the latest merchandise capsule designed for slope-goers, mountain partiers, and those who stay cozy by the fire. The collection features mix-and-match pieces inspired by Aperol's signature joyful hue and bubbly spirit, offering fans a fun way to stand out and spread the Aperol Spritz mindset throughout the winter season.

The Aperol Après Ski Capsule Collection will be available for purchase in the U.S. starting at $8 USD at https://us-shop.aperol.com/.

"Après Ski and Aperol Spritz are a natural match, both rooted in creating joyful moments that bring people together," says Andrea Sengara, Campari America's VP of Marketing. "Through our new partnerships and programming, we're excited to add a touch of Italian warmth and vibrancy to this beloved winter tradition, turning every gathering into an unforgettable experience."

The Aperol Spritz is crafted with three parts Aperol, two parts Cinzano Prosecco, and one part soda, garnished with a slice of orange in a glass filled with ice. Its light, herbaceous flavor and vibrant color make it the ideal drink for any occasion, any time of year. Aperol invites all 21+ winter enthusiasts whether on the mountain or at home, to enjoy the season together responsibly with Aperol.

For more information about Aperol's Après Ski programming, partnership events, and merchandise collection, visit aperol.com or follow @AperolSpritzOfficial on social media to stay up to date on the latest Aperol news. #ApresWithAperol

Aperol reminds Spritz lovers to enjoy Aperol and this Après season responsibly.