WHITE CLAW OPENS A $1 MILLION BAR TAB, SO FANS CAN CALL A TIME OUT ON TIRED AND EXPECTED DRINK ORDERS DURING BASKETBALL'S BIGGEST TOURNAMENT

The number one hard seltzer brand is partnering with Caleb Pressley and the team at Almost Friday Media to challenge fans to rethink their drink choice during March basketball's most-watched moments

This March, White Claw is opening a $1 million bar tab for fans during basketball's biggest tournament. The iconic hard seltzer knows sports bars turn into cheer zones, bringing friends together for the unexpected and exciting moments that make the games memorable. It's the best excuse to post up with friends for hours, but there's no excuse for lame drink orders. Settling for the same beer order? That's the real madness.  

Beer may be the go-to play, but it's not what everyone wants. According to new survey data from White Claw, 72% of patrons say beer is the default drink their friends order for the group. But even more beer drinkers (80%) say they would switch to a lighter tasting and more refreshing flavor option.

So, available today, White Claw is giving fans a chance to Make it a Couple of Claws and put their order on White Claw's $1 million bar tab at thousands of locations nationwide. Just grab your crew and order your favorite flavors at any bar where White Claw is available. Then visit whiteclaw.com/coupleofclaws to upload a qualifying receipt and score a rebate, or enter without purchase for a chance to get a gift card, depending on your state. Whether rooting for the underdog or celebrating your alma mater, getting together over an ice-cold Claw is always a winning play. After all, time with friends isn't just good fun, it's good for you. Now there's nothing stopping fans from keeping game-day thrills going together.

"Tournament season turns sports bars into communities – we love that. But then fans order beer out of habit," said Kevin Brady, Vice President of Marketing, White Claw. "We know there's a better way to keep that energy with friends going, and we're putting our money where our Claws are…a million bucks worth. At White Claw we're all about the most refreshing options that keep the crew together from tip off to OT. Now, for a limited time, we've got the tab."

To bring even more action to the sports bars, White Claw is teaming up with cultural commentator and comedic force, Caleb Pressley, and other favorites from the Almost Friday Media crew like Rusty Featherstone, Chet Collins, and Eilise Patton, the dream team behind some of the internet's most relatable sports and bar content. On March 19, Pressley and his buddies will be popping into select bars to keep the vibes high, the energy rolling, and bench the tired beer habit.

"The postseason is already full of high-stakes moments, so there's no need to add to that by disappointing your friends with a drink they don't want. That's an upset that can be avoided even before tip-off," said Caleb Pressley. "Instead, grab your friends, Make it a Couple of Claws and let White Claw pick up the tab while you worry about the state of your busted bracket."

White Claw's national bar tab offer ends April 6. See rebate offer terms and conditions and sweepstakes official rules for details. To learn more, visit whiteclaw.com/coupleofclaws and follow @WhiteClaw on Instagram and TikTok.