
Spirits
New product launches, market trends, business news, and innovations - Follow the latest developments shaping the world of spirits.



SVEDKA Robot returns to pay bar tabs nationwide

Maker's Mark releases 2025 Cellar Aged bourbon blend

Malibu partners with Dole for new ready-to-drink cocktails

Jägermeister launches mobile game featuring iconic Stag defender

Patrón redesigns iconic bottle for first time in 36 years

Crown Royal launches chocolate flavored whisky nationwide

Bulleit launches "Doing Over Dreaming" creative campaign

Penelope Bourbon launches Black Walnut Old Fashioned cocktail

Tequila Zarpado launches Carolina Reaper-infused blanco expression

Yellowstone Bourbon launches ready-to-serve cocktail collection
