How Studio Boam is reinventing beverage brands
With disruptive design, brand strategy, storytelling, and technical expertise, Studio Boam turns ideas into market leaders. Four recent case studies showcase its distinctive mix of creative brilliance and strategic insight.
Beauty is the first thing people notice and Studio Boam understands this well. While eye-catching design may trigger a purchase, it’s the studio’s strategic vision that builds lasting brands. Four recent collaborations show how its multidisciplinary expertise - from packaging design to storytelling, from typography to visual identity - shapes the success stories of tomorrow.
Warenghem: the art of reviving a Breton tradition
The Warenghem Distillery asked Studio Boam to breathe new life into its range of Fine de Bretagne Leizour. The studio created the concept ‘Awakening the Beauty of Côtes-d’Armor’, bringing a fresh, convivial vibe to these traditional eaux-de-vie. By creating new drinking moments - especially in cocktails - and highlighting the PDO status, Studio Boam bridged Breton heritage with today’s drinking culture.
➜ Discover the Fine de Bretagne Leizour project
Club Simone: when emotion takes premium spirits to new heights
For Club Simone, Studio Boam crafted an identity that evokes shared family memories. Balancing modernity and nostalgia, the studio developed a distinctive visual language that instantly stands out in the ultra-competitive premium-liqueur market. Intergenerational bonds are at the heart of the brand story, expressed through mouth-watering illustrations, handwritten recipes and a distinctive stamp on every bottle. This approach tells a story of true family heritage, enhanced by 100% organic ingredients and contemporary cocktail suggestions.
➜ Explore the world of Club Simone
Vintense and Alain Milliat: conquering the no- and low-alcohol market
Vintense and Alain Milliat showcase Studio Boam's flair for the latest trends, such as the booming alcohol-free segment. Both projects embody the idea of delivering remarkable taste experiences for a generation seeking responsible pleasure.
First, for the Vintense mocktails, the studio created a bold identity featuring marker-style typography on slanted color bands, letting the juices’ natural colors take center stage. This iconic look captures the brand’s spirit of exploration and makes sensory experience its core promise.
For Alain Milliat’s ready-to-drink line, the studio opted for a refined, sophisticated style, featuring contemporary sans-serif typography and updated luxury cues. A pioneer in natural juices and nectars, the brand’s DNA stays intact while gaining a modern edge to support its ambition of conquering the market for what it calls adult fruit drinks.
Beyond its promise to turn every product into an icon, Studio Boam proves to be a true brand architect. Its approach blends creative audacity with strategic rigor, disruptive design with long-term thinking, the kind of expertise that makes all the difference in a market where great visuals alone no longer suffice.
So, are you ready to craft the next chapter of your brand?
