Skrewball introduces Peanut Butter and Strawberry Jelly Whiskey
Skrewball Whiskey launched a peanut butter and strawberry jelly flavored whiskey, marking its first flavor innovation since pioneering the peanut butter whiskey category. The compact can and bottle format targets portability as the brand continues expanding its flavored whiskey lineup.
Your Favorite Duo, Now All Grown Up: Skrewball Introduces New Peanut Butter & Strawberry Jelly Flavored Whiskey
The Original Peanut Butter Whiskey Brings the Iconic PB&J Pairing From the Sandwich to the Can
Skrewball Whiskey, the original peanut butter whiskey, today announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand's first move into flavor innovation since pioneering the peanut butter whiskey category in 2018. Available in the U.S. beginning this September, the release pairs Skrewball's signature peanut butter whiskey with strawberry jelly flavors for a natural evolution on one of the world's favorite sandwiches – this time, no need to cut the crust off.
Inspired by the iconic sandwich pairing loved by generations, Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey gives the PB&J a grown-up upgrade. The brand's signature smooth, sweet and savory peanut butter whiskey meets the nostalgic flavor of strawberry jelly, creating an unexpectedly delicious combination that proves some classics are even better with a little Skrewball twist.
Available in convenient 100ml cans and 50 ml bottles, Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey delivers big flavor in a tiny can. Pocket-sized and party-ready, it delivers the same taste fans know and love in a format built for tailgates, concerts, camping trips and wherever the unexpected happens.
"Drinkers want big flavor, and we wanted to deliver it in a tiny can," said Steve and Brittany Yeng, co-founders of Skrewball Whiskey. "Throw it in your cooler or back pocket, crack one open with a friend, and enjoy the nostalgic combination. The unexpected is what Skrewball does best, and this sets the stage for where our brand is heading next."
"Skrewball has always challenged expectations around what whiskey can be, and PB&J is a natural expression of that spirit," said Richard Black, Managing Director of North American Distillers. "By taking a flavor combination that consumers know and love and reimagining it through our signature peanut butter whiskey, we're continuing to push flavored whiskey in unexpected directions. The result is a playful, nostalgic take on a classic pairing that feels unmistakably Skrewball."
Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey will be available in the U.S. beginning September 2026 in a 100ml can (MSRP $3.99 per can), featuring two full-strength servings, and a 50ml bottle (MSRP $1.99 per unit). Both formats are 70 proof (35% ABV). Consumers must be 21 or older to purchase.
Fans can expect even more unexpectedly delicious surprises from Skrewball later this fall as the brand continues to inspire people to Skrew the Usual, including an all grown up way to turn the classic brown paper lunch bag into something worth showing off.
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