Penelope Bourbon launches Peach Old Fashioned ready-to-pour cocktail
Penelope Bourbon debuts Peach Old Fashioned, an 80-proof bottled cocktail blending bourbon, rye, peach bitters and maple syrup. It's the first in a planned ready-to-pour series from the St. Louis distiller.
Penelope Bourbon expands its lineup with ready-to-pour Peach Old Fashioned
New premium cocktail is crafted for convenience and quality without compromise
ST. LOUIS, April 1, 2025 -- Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on a timeless classic – just in time for spring celebrations.
Marking its highly anticipated entry into the booming ready-to-pour market, Penelope Bourbon introduces Peach Old Fashioned – a cocktail that combines the brand's signature bourbon expertise with an effortlessly enjoyable drinking experience. Penelope Bourbon is renowned for its dedication to quality, and its new Peach Old Fashioned reflects that same craftsmanship. This ready-to-pour cocktail blends Penelope's award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned.
The first in a series of nationwide releases in Penelope's new ready-to-pour portfolio, Peach Old Fashioned is packaged in a striking 750mL white matte bottle with elegant peach-colored lettering. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99.
"Peach Old Fashioned is our first leap into the ready-to-pour category and we think folks will really enjoy it," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "We handpicked the bourbon and rye we used, along with the premium ingredients, to craft a modern take on an iconic classic. We think this will be a go-to for anyone looking for a delicious old fashioned at a great price."
Peach Old Fashioned opens with inviting aromas of dark cherry and vanilla, complemented by hints of stone fruit and orange peel. On the palate, rich vanilla and allspice mingle with decadent peach and fig, leading to a lingering finish of caramel syrup and sweet candied ginger spice.
"Old fashioneds are one of our personal favorite cocktails to drink, especially the peach old fashioned variation," said Danny Polise, Penelope Bourbon founder and master blender. "So when we set out to create a ready-to-pour cocktail, it was clear where to begin. Most importantly, we wanted to create a cocktail with the same great taste as if it were made from scratch in your own home or at a great bar. Teaming up with Nashville, Tennessee, cocktail creator Tim Beckner, we created a recipe layered with flavor using quality ingredients you'd find behind any great bar. It's been a fun new direction for us, and we're just getting started."
