CHIVAS REGAL AND GAURAV GUPTA UNITE TO REDEFINE LUXURY WITH A BOLD, BOUNDARY-PUSHING LIMITED EDITION DESIGN

TORONTO, Oct. 16, 2025 — Chivas Regal, the world-renowned luxury Scotch whisky, today announces a global partnership with visionary Indian couturier Gaurav Gupta. This dynamic collaboration sees a distinctly styled limited-edition design for Chivas Regal 12 Year Old, launching for Diwali and the festive season.

A fusion of luxury whisky and cutting-edge fashion, the two legendary houses, Gupta and Chivas Regal, have joined forces to co-create a world inspiring people to create new paths, challenge old conventions and play by their own rules. This limited edition is a meticulously crafted work of art embodying Gupta's signature sculptural aesthetic, which is also known for creating magic on iconic red carpets like The Oscars, The Emmy's, The Grammy's, and at Cannes in collaboration with global culturalists like Beyonce, Cardi B, Lizzo, Megan Thee Stallion, Maluma, Fan Bingbing, Aishwarya Rai and Deepika Padukone.

To celebrate the global launch on October 16, Gupta will be in Toronto for a series of special appearances marking the collaboration's Canadian debut. On Saturday October 18, Gupta will host a meet-and-greet and bottle signing at the LCBO (545 Steeles Ave East, Brampton), where fans can discover the limited-edition bottles in person. Guests will enjoy personalized bottle engravings and guided tastings from 12 p.m. to 4 p.m., with Gupta appearing between 1 p.m. to 3 p.m. for photos and bottle signings. That evening, Chivas Regal and Gupta will raise a glass at an exclusive VIP launch party, bringing together more than 50 guests from the fashion, media, and lifestyle communities. From stylish industry insiders to cultural tastemakers, the event will celebrate the shared artistry, craftsmanship, and innovation that unite both brands - a fitting toast to the spirit of modern luxury.

The Chivas Regal 12 Year Old x Gaurav Gupta Limited Edition is captivating in its elegance, with a presentation box that features a sophisticated silver aesthetic. Its lighter, ethereal design creates a striking contrast and makes it a modern classic reimagined, offering a fresh perspective on the timeless Chivas Regal 12 experience.

Nick Blacknell, Global Marketing Director at Chivas Regal commented:

"Our collaboration with Gaurav Gupta demonstrates our shared commitment to excellence and innovation. Gaurav's unique vision and his ability to blend culture, art and modern luxury perfectly aligns with Chivas Regal's ambition of inspiring a new generation of whisky drinkers, whilst redefining what luxury means today. His commitment to pushing the boundaries of innovation perfectly embodies the Chivas Regal 'I Rise We Rise' ethos and belief in driving things forward. This partnership is a vibrant celebration of bold creativity, bridging heritage with a visionary future."

Couturier Gaurav Gupta commented:

"Collaborating with Chivas Regal has been an incredible journey of creative synergy. These limited editions extend my design philosophy of transcending boundaries, blending Chivas Regal's rich heritage with modern, artistic expression. I believe they will resonate deeply with fashion and whisky lovers. I have visualised three unique characters in the limited-edition design, each representing a value I see as key to infinite personal growth. The Winged Panther represents freedom, The Serpent is a symbol of infinite possibility, and Illumination represents the light of wisdom. My aim was to capture the liquid's dynamism and infuse my 'future primitive' aesthetic, making each bottle a collectible piece of art."

Launching globally on October 16, 2025, the Chivas Regal 12 Year Old x Gaurav Gupta Limited Edition will be available at select LCBO stores.

For more information, follow @chivasregal on social media or visit chivas.com.