CAPTAIN MORGAN IS TURNING SPONTANEOUS GAME DAY FUN INTO UNFORGETTABLE SURPRISES FOR FOOTBALL FANS ALL SEASON WITH 'THE CAPTAIN'S CHALLENGE'

America's No.1 Spiced Rum is calling all crews to 'Captain While You Can' with a season-long competition popping up at tailgates from coast-to-coast, including daring fans to out-tailgate, out-cheer, and out-celebrate the competition for bragging rights of a lifetime

NEW YORK, Sept. 18, 2025 – Captain Morgan is shaking up football season with The Captain's Challenge, daring fans to rally their crew, embrace the unexpected, and turn game day into the most epic day of the week. Blending the energy of football fandom with the signature rebellious spirit of Captain Morgan, the challenges will turn friendly rivalries into an opportunity for fans to step up at a moment's notice and compete for bragging rights for their city.\\ The game day energy doesn't stop there, Captain Morgan is upping the ante at the end of the season with an ultimate surprise: a Super Bowl   LX x Captain Morgan experience complete with an electric performance hosted in one lucky city.

Led by reality TV break-out star, on-air host, and sportswriter West Wilson and his crew, The Captain's Challenge will bring unmatched energy to tailgates across the country.

"You never know what The Captain's Challenge is going to throw at you—but that's the point," West Wilson shares. "This football season, it's all about how your crew shows up when the pressure's on. I'm hyped to lead the charge - because after all, no tailgate is complete without Captain Morgan."

All-season long, fans will have the chance to win exclusive prizes, custom Captain Morgan gear, and even upgraded game day experiences such as behind-the-scenes stadium tours, club tickets, and sideline passes. 

With "Captain While You Can" as its rallying cry, The Captain's Challenge invites fans to unite their crew, and say yes to the unexpected, in-the-moment adventures that turn ordinary game days into unforgettable stories. The rules are easy: spot the challenge, rally your crew, bring home the glory.

"With the Captain's Challenge, we're tapping into a cultural phenomenon that's fueling the next generation of fans—challenge culture," said Anne Nosko, VP at Captain Morgan. "We're giving crews a reason to shake up their game day rituals with a fun detour that can turn into unforgettable moments, the kind they'll be talking about long after the final whistle."

Whether it's discovering an epic tailgate takeover, unlocking upgraded tickets, or attending the party of a lifetime, The Captain's Challenge is a reminder that the best memories aren't planned — they're seized. Follow @CaptainMorganUSA and visit The Captain's Challenge hub to catch the fun when it hits your turf and Captain While You Can.