Brugal launches passion-focused campaign with Hudson Rouge partnership
Brugal rum launched a new creative campaign developed with Hudson Rouge, centered on the passion and dedication of five generations of family Rum Masters since 1888. The multi-channel U.S. campaign features out-of-home placements in New York and Miami, plus digital and social media.
Brugal Rum Unveils New Creative Campaign Centered Around Passion
Developed in partnership with Hudson Rouge, the campaign draws on the passion and dedication the Brugal family feel for their craft, which has been passed down through 5 generations of family Rum Masters since 1888
NEW YORK, Oct. 23, 2025 — For five generations, the Brugal family has been devoted to crafting the finest rum and today Brugal is entering a new creative chapter with a new brand campaign. At the heart of this campaign is a simple yet powerful truth: "Passion is what sets us apart, and passion is what brings us together." Through striking visuals that reflect a deep commitment to rum mastery this campaign celebrates the passion that has guided Brugal's hands and hearts since 1888, setting Brugal apart, one bottle at a time.
"In every cask, there is a story, and we hope to share ours, our passion for rum, with the world," said Jassil Villanueva Quintana, Brugal's Fifth-Generation Rum Master and second-great granddaughter of Brugal's founder Andres Brugal. "I'm inspired by my family of Rum Masters who came before me, and together our passion for our craft ensures that every blend is a careful composition of the finest hand-picked casks and aged rums, balanced to perfection. Our rum is more than just a spirit, it's a bond shared between family, Maestros and community. Every bottle is a story of unity, dedication and care that's meant to be enjoyed together."
The campaign launches this week in the U.S. with a bold, multi-channel strategy designed to maximize visibility and drive deep consumer engagement. Leading with high-impact Out-of-Home placements in high-footfall areas of New York and Miami, the campaign captures attention in key urban hubs. This is complemented by a full digital rollout, including website banners, paid and organic social media, search, and YouTube, all directing consumers to an immersive landing page where they can explore the story behind Brugal and its exceptional rum.
"Brugal is so much more than rum. It is a family business, it is a commitment to legacy, and rum mastery, adds Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington. "This campaign allows us to share with the world what sets Brugal apart."
In celebration, Brugal will take over locations in NYC and Miami to bring to life the Brugal Social Club, bringing passionate people together to immerse themselves in the world of rum mastery.
