BOMBAY SAPPHIRE TOASTED TO THE WEEKEND VIBES WITH THE NEXT CHAPTER OF ITS 'TASTES LIKE IT'S FRIDAY' CAMPAIGN STARRING REBECCA BLACK

Paying homage to the singer's iconic "Friday" track, the DJ celebrated the BOMBAY SAPPHIRE Sparkling Lemon cocktail, embracing the feeling of Friday - on a Thursday.

HAMILTON, Bermuda, Feb. 28, 2025 -- BOMBAY SAPPHIRE announces the continuation of the brand's Tastes Like It's Friday campaign by partnering with the reigning queen of Friday herself - Rebecca Black - with an unforgettable DJ set in Miami in celebration of the BOMBAY SAPPHIRE Sparkling Lemon cocktail.

Against the stunning blue sea and sky backdrop of The Miami Beach EDITION's rooftop, BOMBAY SAPPHIRE and Rebecca Black delighted audiences with a cache of feel-good beats and remixed version of Rebecca's nostalgic viral hit song, "Friday," to amplify the brand's newest cocktail, the BOMBAY SAPPHIRE Sparkling Lemon, a blend of BOMBAY SAPPHIRE gin and sparkling lemonade. Designed to welcome new drinkers to the world of gin, the bright and effervescent cocktail is easy to make and perfectly sessionable, making it the perfect drink to make any day taste like it's Friday.

Embracing the song that first went viral in 2011 with a fresh remix, the DJ set channeled the joyful energy of the BOMBAY SAPPHIRE Sparkling Lemon cocktail into a moment of spontaneous celebration - this time, on a Thursday. Embodying the magnetic spirit she has possessed since her meteoric rise to internet stardom, Rebecca Black delivered a dynamic set inspired by the cocktail's light, refreshing spirit that kept guests on their feet.

When commenting on the significance of the partnership, Black shared that "'Friday' has made me the artist I am and is always the best part of my sets - it has become a symbol for embracing the joy of the moment and is the type of vibe that will never not inspire my music. Sharing this track with a brand like BOMBAY SAPPHIRE meant a lot to me - that weekend energy is such a precious, unique feeling and that's the same vibrant energy that inspired the song in the first place."

"Through the continuation of the Taste Like It's Friday campaign, we're tapping into people's desire for lighter, brighter, more elevated cocktails. The BOMBAY SAPPHIRE Sparkling Lemon cocktail is as delicious as it gets, unlocking the very taste of Friday in a glass," said Jaime Keller, Brand Director of BOMBAY SAPPHIRE. "Everyone can relate to that feeling when you decide to spontaneously start your weekend early and there's no one that personifies that same joy more than Rebecca. We're thrilled to be collaborating together on this event and sharing that feeling - and our cocktails - with everyone."

The Taste Like It's Friday campaign will continue through 2025 with bartender residencies, office happy hours, and tasting events, aiming to attract new gin drinkers by aligning the BOMBAY SAPPHIRE Sparkling Lemon cocktail with the unmistakable appeal and anticipation of Friday afternoons. Through partnerships with lifestyle creators nationwide, the campaign will showcase the iconic gin's bright, botanical flavors in a fun and accessible way.

BOMBAY SAPPHIRE Sparkling Lemon Ingredients:

• 1 ½ oz BOMBAY SAPPHIRE
• 5 oz Sparkling Lemonade (like San Pellegrino Limonata)

Method: Combine all ingredients in your favorite balloon glass or wine glass full of ice. Garnish with a lemon wheel.