As part of their European mini-tour, Taln Rojanavanich and Aum Veecharat from Bar Us in Bangkok will present their signature cocktails at the Cambridge Public House in Paris on Sunday, December 3.
BACARDÍ Rum returns as the official spirits partner of the MTV Video Music Awards, helping revive the Best Dance category after a seven-year hiatus. The brand partnered with Paramount Media Labs on a Latin-inspired remix campaign and unveiled its official VMAs cocktail lineup.
The Glenlivet unveiled a limited-edition single malt finished in Château Sainte Marguerite, Rivesaltes and Sauternes wine casks, inspired by Provence. The brand paired the launch with immersive pop-up experiences and a culinary collaboration featuring a custom pastry from Frenchette Bakery.
Patrón Tequila launched Agave Masters, a free global program giving bar professionals the world's only WSET accreditation for agave spirits. The initiative pairs education, competition and community to raise industry standards and support bartenders worldwide.
The House of Suntory launched "Made to Shine," Haku Japanese Craft Vodka's first brand campaign, naming musician Rina Sawayama as global ambassador. The campaign celebrates individuality through Tokyo's cocktail culture, featuring a film and Martini masterclasses in key markets.