As part of their European mini-tour, Taln Rojanavanich and Aum Veecharat from Bar Us in Bangkok will present their signature cocktails at the Cambridge Public House in Paris on Sunday, December 3.
Patrón Tequila launched Patrón 100, a small-batch, distilled-to-proof expression handcrafted through 100% tahona stone production. The brand is marking the release with the Let's Roll Tour — 100 pop-ups with 100 bartenders over 100 days across major U.S. cities.
Minute Maid Spiked taps Action Bronson for its first-ever celebrity campaign, celebrating the idea that people are more than just one thing. The partnership spotlights Bronson's many personas across music, food and culture to promote the brand's range of ready-to-drink wine and vodka cocktails.
The Mark Anthony Group of Companies, the maker of White Claw Hard Seltzer, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the ready-to-drink brand across North America.
SVEDKA launched the SVEDPHONE, a limited-edition chrome-blue flip phone with only call and text capabilities, bundled with a vodka shooter. The device taps into Y2K nostalgia and digital burnout culture, encouraging users to ditch endless scrolling and prioritize real-life connection.