As part of their European mini-tour, Taln Rojanavanich and Aum Veecharat from Bar Us in Bangkok will present their signature cocktails at the Cambridge Public House in Paris on Sunday, December 3.
High Noon unveils Transfusion, its first-ever limited flavor drop, bringing the iconic golf course refresher to its vodka seltzer lineup across the U.S. Blending real vodka with grape, lime, and ginger, the scarcity-driven release targets golf's growing lifestyle culture.
Teremana Tequila, founded by Dwayne Johnson, launched "Share the Table, Share the Mana," a nationwide campaign partnering with social app Timeleft to foster real-world connection. The initiative gathers strangers at bars across 13 cities, countering declining in-person contact reported by the OECD.
Sazerac announced a strategic partnership and financial investment in 818 Tequila, the brand founded by Kendall Jenner, securing exclusive U.S. sales and distribution. The deal pairs 818's cultural traction with Sazerac's brand-building scale to accelerate growth across priority tequila markets.
Centenario Tequila launches Tri-Nation Fútbol Reposado, a limited-edition expression aged in Mexican, American, and Canadian oak to honor fútbol's three host nations. The 100% Blue Weber agave blend celebrates Mexican pride and cross-cultural unity ahead of the sport's biggest summer.