As part of their European mini-tour, Taln Rojanavanich and Aum Veecharat from Bar Us in Bangkok will present their signature cocktails at the Cambridge Public House in Paris on Sunday, December 3.
Big Sipz has launched Blast Off Blue, a blue raspberry wine-based RTD, after sending a cup of the new flavor to the edge of space with near-space flight company Filmed in Space. The Patco Brands label is now rolling it out to convenience stores nationwide.
Gran Coramino, the tequila brand founded by Kevin Hart and Juan Domingo Beckmann, launches Gran Coramino Blanco nationwide, its first unaged expression. Made from Blue Weber agave, Jalisco well water and proprietary yeast, it targets the category's largest segment.
Diageo's Baileys unveils Bring on the Baileys, a global platform built around its Irish cream over ice, with two playful films by AMV BBDO. The campaign aims to ease holiday pressure and draw a new generation of drinkers through spontaneous indulgence.
Absolut Vodka and Charli xcx join forces in a two-year partnership featuring limited-edition drops, collectible items, custom glassware and fan events. The vodka brand plans to co-create with the pop star and her Angels fandom, promising a deliberately chaotic approach.