
Spirits
New product launches, market trends, business news, and innovations - Follow the latest developments shaping the world of spirits.



Brian Cox joins Malibu to fight American overwork culture

Maker's Mark debuts first wheat whisky with regenerative agriculture focus

PATRÓN launches EL ALTO Minis for festival season celebrations

Código 1530 becomes Stagecoach Festival's official tequila sponsor

Ashley Park partners with Baileys for new oat milk liqueurs

Absolut partners with Paris Hilton for Coachella House of Cosmo

Elijah Craig releases commemorative bourbon for 2025 PGA Championship partnership

Chinola launches premium Pineapple Liqueur as third flavor offering

Wild Turkey brings 8-Year-Old 101 Bourbon to US market

Penelope Bourbon launches Peach Old Fashioned ready-to-pour cocktail
