Press Releases
Official announcements and news direct from brands, bars, and industry leaders.
Michter's releases 2026 Shenk's and Bomberger's Legacy Series whiskeys
Casamigos launches pre-mixed margaritas for FIFA World Cup 2026
White Claw opens $1 million bar tab for March Madness fans
Patrón tequila launches cinematic campaign directed by Guillermo del Toro
Four Roses launches Meet Me With Four Roses campaign
Grey Goose partners with Heidi Klum for Devil Wears Prada 2 campaign
Ketel One launches daytime martini campaign with Patrick Schwarzenegger
Flor de Caña unveils new packaging for its premium rum portfolio
Bacardí taps Tainy for global "Do What Moves You" campaign
Flor de Caña crowns Jared Schmidt world's sustainable cocktail champion
