For its 2026 edition, ProWein will bring together more than 5,000 exhibitors from 65 countries in Düsseldorf, Germany, March 15–17, to showcase their latest innovations. It’s a three-day, around-the-world tour of spirits that gives industry professionals a new chance to reconnect with partners and explore the trends shaping the market ahead.

ProSpirits, a diverse international showcase

In addition to wine, the ProSpirits area will bring together major players from more than 50 countries, showcasing a wide range of products—from whisky to baijiu—alongside can’t-miss rums, gins, and liqueurs.

India and China, in particular, will showcase their lineups, letting visitors taste their way around the world—perfect for comparing categories.

That’s in addition to a full educational program to deepen those discoveries, including two themed guided tours each day that break down the biggest trends.

A bar and an education area—designed by The Spirits Business—will round out the experience with presentations and guided tastings, a fast, effective way to get up to speed on the issues shaping the industry’s future.

ProWein Zero introduces non-alcoholic spirits

A major new feature for 2026: non-alcoholic spirits will make their debut in the ProWein Zero Area, along with a new Zero Bar that will show how these no/low products perform in real cocktails. More than 40 exhibitors will showcase alcohol-free alternatives, and an open tasting area will let visitors sample the full range available today.

AGORA, the new stage for emerging trends

On the thought-leadership side, ProWein AGORA will be the hub for bold ideas. Over 12 hours of programming, the event will feature thought leaders from the spirits world and beyond, with TED-style keynotes, focused discussions, and interviews organized around four pillars:

• New Markets (where growth is)
• New Products (trends and innovation)
• New Consumers (their expectations and behaviors)
• And New Technologies (from AI to data tools).

It’s a practical, data-driven program grounded in case studies—designed to help industry professionals prepare for what’s next.

ProWein 2026 will offer a comprehensive platform to anticipate change, understand it, and act on it. Whether you’re looking to launch new products, connect with partners, or sharpen your strategy, the Düsseldorf show brings together everything professionals need to position their business with confidence.