Patrón and Becky G launch Our Rainwater Project bottle
Patrón Tequila and Becky G unveiled Our Rainwater Project, a limited-edition Patrón Silver collection funding 200 rainwater harvesting systems with Isla Urbana. The initiative aims to bring reliable water access to households across Jalisco, Mexico.
PATRÓN TEQUILA AND BECKY G DEBUT OUR RAINWATER PROJECT LIMITED-EDITION PATRÓN SILVER INSPIRED BY A SIMPLE BELIEF: EVERY DROP COUNTS
Our Rainwater Project Limited-Edition PATRÓN Silver pairs a collectible tin and a highly limited bottle drop alongside a collaboration with Isla Urbana to bring reliable water access to more households across Jalisco.
PATRÓN Tequila and longtime partner Becky G—the global superstar and proud Mexican-American artist—today unveiled their most personal collaboration yet: Our Rainwater Project Limited-Edition PATRÓN Silver. This highly-limited collectible release is anchored by an exclusive drop of a custom PATRÓN Silver bottle designed by Becky G herself. Inspired by the power and importance of water, the collection brings attention to the reality that reliable water access isn't always within reach for households across Jalisco, Mexico.
PATRÓN is funding the installation of 200 rainwater harvesting systems with the pioneering Mexican non-profit Isla Urbana for households across the state of Jalisco, Mexico, with the initiative amplified through the limited-edition collection. The rainwater harvesting systems will help households collect and store rainfall for everyday use—like washing, bathing, cleaning, and watering plants—creating a more reliable source of water for the communities they serve. Rooted in a shared commitment to Jalisco, the initiative underscores a simple but powerful belief: every drop counts.
"To have partners like PATRÓN and Becky G stand alongside us means so much — they're using their voices and their platforms to bring attention to a cause that matters deeply and helping even more households across Jalisco gain access to reliable water," said Jennifer White, Co-Founder and General Director of Isla Urbana. "Every system we install is designed to last, giving households a reliable source of clean water they can depend on and pass down for years to come."
Born from that shared purpose, Our Rainwater Project Limited-Edition PATRÓN Silver honors the vital role of water through two limited-edition offerings. The first is an exclusive drop of a PATRÓN Silver bottle designed by Becky G, available in limited quantities, each finished with a custom cork and wearable scarf. The bottle's blue and green tones reflect both the importance of water and the longstanding relationship between Becky G and PATRÓN. The second is a collectible tin that was inspired by the exclusive bottle designed by Becky with similar waves of blue and green, and includes a standard bottle of our iconic PATRÓN Silver. Together, the collection encourages a deeper appreciation for one of life's most essential resources.
"Jalisco has shaped both PATRÓN and me," said Becky G. "It's where PATRÓN is made and where all four of my abuelitos are from. Working with PATRÓN on Our Rainwater Project Limited-Edition PATRÓN Silver gave us an opportunity to celebrate that connection, while helping shine a light on something incredibly important. Clean water isn't a given for everyone in Jalisco — for many households, it isn't something that just flows from the tap, but something you carry, store, and ration. If you have a platform, you use it to lift others up, and I'm proud to do that alongside PATRÓN and Isla Urbana. I hope it inspires people to not take something as essential as water for granted."
The collection marks the latest chapter in a longtime partnership between PATRÓN and Becky G. Over the years, the two have celebrated milestone moments together — from the launch of PATRÓN Cristalino, which Becky G headlined, to toasting the releases of her albums and her documentary — all built on a shared pride in their Mexican roots and a mutual belief that true greatness is earned through dedication and relentless hard work, never given.
"At PATRÓN, we've always believed that how you make something matters — from the way we craft our tequila with precision and care, to the partnerships we choose," said Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila. "Becky G has been part of the PATRÓN familia for years, and she shares that same dedication to doing things the right way. Our Rainwater Project Limited-Edition PATRÓN Silver brings that shared ethos to life — celebrating where we both come from while giving back to the communities of Jalisco that continue to shape us."
Launching alongside the collection is a documentary-style piece featuring Becky G that captures the stories of households across Jalisco and the impact rainwater harvesting systems from Isla Urbana can have in their communities. Through personal experiences and firsthand moments, the film offers a closer look at the people behind this initiative and the shared commitment that inspired our Rainwater Project Limited-Edition PATRÓN Silver.
Our Rainwater Project Limited-Edition PATRÓN Silver collectible tin featuring our iconic PATRÓN Silver is available at spirits retailers nationwide for an SRP of $42.99, while supplies last, and will also be available in select Canadian markets this fall. The exclusive run of 350 Becky G-designed bottles, complete with a custom cork and wearable scarf, will be available for pre-order by visiting patrontequila.com/becky-g beginning July 24, 2026 for $60—just in time for National Tequila Day.
