Experience Moutai at Galeries Lafayette Le Gourmet (Paris)
Moutai has unveiled an exclusive space inside Duclot La Cave at Galeries Lafayette Paris Haussmann. Now through October 30, taste China’s iconic spirit neat, explore its aromas, and try it in signature cocktails - an ideal opportunity to experience this rare liquor.
Moutai has kicked off a major activation that runs until the end of October at Galeries Lafayette Paris Haussmann. China’s national spirit, still relatively unknown in France despite its iconic status in Asia, is hosting an unprecedented immersive experience in a pop-up space inside the store’s La Cave.
It’s a rare chance to discover this exceptional baijiu under the best possible conditions.
A baijiu crafted from more than 200 base spirits
Born in the Chishui River valley in the province of Guizhou in southwest China, Moutai is crafted from just three ingredients: sorghum, wheat, and water from the Chishui River. Its terroir enjoys protected geographical indication status, underscoring the uniqueness of its production conditions.
Bottled at 53 % ABV, this baijiu owes its character to a rare blend of more than 200 base spirits. The result is a complex aroma - think umami soy-sauce notes - paired with a rich, silky mouthfeel and a long finish laced with toasted grain and spice.
In short, it tastes worlds apart from anything most of us are used to.
The Chinese art of living comes to Galeries Lafayette Le Gourmet in Paris
Beyond taste, Moutai carries powerful cultural and philosophical undertones. With the theme “the aroma of virtue and the taste of time,” the brand has set up a space in the heart of Paris where visitors can explore its craftsmanship, a delicate balance of ancient tradition and modernity.
The month-long program at Galeries Lafayette Le Gourmet is immersive and educational, with experiences tailored to every kind of visitor. From curious newcomers to seasoned connoisseurs, everyone can discover, or rediscover, Moutai in their own way.
Dates you won’t want to miss
Every afternoon through October 30, two different experiences are available (reservation required, see links below):
- Guided neat tastings with an expert to experience the baijiu’s full aromatic depth
- Signature cocktails: five exclusive recipes showcasing the spirit’s versatility in mixology
Practical information
Magasin Gourmet des Galeries Lafayette - Paris Haussmann
35 Bd Haussmann, 75009 Paris
To reserve, just click on the tasting session that interests you:
