Home
Bars
Moe Aljaff and Juliette Larrouy announce Schmuck!

Moe Aljaff and Juliette Larrouy announce Schmuck!

Since parting ways with Two Schmucks in Barcelona, Moe Aljaff and Juliette Larrouy have kept busy. Next year, they’re unveiling a new bar—this time in New York!

Bars

ByFrederic Roginska

October 17, 2023

Moe Aljaff and Juliette Larrouy announce Schmuck! 1 min read

Bars

Shmuck—that’s what it’s called—is expected to open in the second or third quarter of 2024 on the Lower East Side of Manhattan.

It will be the largest establishment the duo has ever operated, and to make it happen, they will be joined by their former colleagues, Eliane Naeger and Floriane Groux.

Stay tuned!

Read Next

Elijah Craig releases commemorative bourbon for 2025 PGA Championship partnership Post feature image

Press Releases

Latest News

Spirits

April 03, 2025

Elijah Craig releases commemorative bourbon for 2025 PGA Championship partnership

Elijah Craig named "Official Bourbon" of 2025 PGA Championship at Quail Hollow Club. Heaven Hill celebrates with limited-edition 94-proof Small Batch featuring PGA branding and gold coin cork.

Chinola launches premium Pineapple Liqueur as third flavor offering Post feature image

Latest News

Press Releases

Spirits

April 03, 2025

Chinola launches premium Pineapple Liqueur as third flavor offering

Chinola debuts Pineapple Liqueur, its third premium flavor. Made with Dominican Republic's MD2 pineapples, this natural liqueur uses 100% fresh fruit and will be available in 40 US markets.

Wild Turkey brings 8-Year-Old 101 Bourbon to US market Post feature image

Press Releases

Latest News

Spirits

April 03, 2025

Wild Turkey brings 8-Year-Old 101 Bourbon to US market

Wild Turkey 101 8-Year-Old Bourbon arrives in US this April as a permanent release. Previously export-only, this $45 age-stated expression is Jimmy Russell's favorite, offering enhanced toffee and clove notes compared to standard 101.

Penelope Bourbon launches Peach Old Fashioned ready-to-pour cocktail Post feature image

Press Releases

Latest News

Spirits

April 02, 2025

Penelope Bourbon launches Peach Old Fashioned ready-to-pour cocktail

Penelope Bourbon debuts Peach Old Fashioned, an 80-proof bottled cocktail blending bourbon, rye, peach bitters and maple syrup. It's the first in a planned ready-to-pour series from the St. Louis distiller.