Jägermeister US Launches New Mobile Game

Showcasing its Iconic Stag as the Defender of Ice Cold Shots

WHITE PLAINS, N.Y., Aug. 21, 2025 – Following the success of the advertising campaign, 'Call of the Cold', which showcased the ultimate way to enjoy Jägermeister – ice cold - the brand is leveling up and bringing the campaign straight into your hands. Introducing Ice Cold Justice, a web-based game that transforms the iconic Stag into the fearless defender of ice cold shots, mirroring its role in 'Call of the Cold'.

Ice Cold Justice is a timing-based button-masher in the style of a 16-bit arcade fighting game. In this fast-paced, tongue-in-cheek adventure, players help the Stag defeat the over-the-top bad guys — Sleepy Sal, The Wall, Swanky Pete, Jukebox Hog and Mr. Grump — all plotting to derail your Jägermeister ice cold shots with friends. Your mission: crush their plans, power up the celebration, and claim your spot on the leaderboard.

Why? Because epic nights deserve epic rewards. The top of the leaderboard players will score weekly prizes, including gaming consoles, a custom cornhole set, and event tickets, that will keep the celebration going long after the game has ended.

"We're incredibly proud of the response to our Call of the Cold campaign, and we created Ice Cold Justice as a way for fans to step directly into the action," said Cindy Wang Simms, CMO Jägermeister US. "The Stag isn't just our legendary icon; it's also a symbol of our uncompromising mission to ensure Jägermeister shots are always ice cold. Now players everywhere can join in on the battle to keep the celebration alive and unforgettable."

Ice Cold Justice is free to play on Jägermeister.com. Remember: in this game, the only thing you're fighting for is fun.

Play now. Defeat the bad guys. Win the night.