Holladay Distillery expands Southern Glazer's reach into control states
Holladay Distillery expanded its distribution partnership with Southern Glazer's Wine & Spirits into 12 additional control states, growing its footprint to 27 states nationwide. The move broadens access to Holladay's bourbon and premium spirits portfolio across U.S. retail and on-premise markets.
Holladay Distillery Expands Relationship with Southern Glazer's Wine & Spirits into Additional Control States
Holladay Distillery, of Weston, Missouri, today announced the next phase of its distribution relationship with Southern Glazer's Wine & Spirits (Southern Glazer's), expanding distribution into additional control states across the United States.
Effective September 1, 2026, Southern Glazer's will begin representing Holladay Distillery and McCormick Distilling Company's premium spirits portfolio in the following control states:
Alabama, Iowa, Maine, Mississippi, New Hampshire, North Carolina, Ohio (High Proof), Utah, Vermont, Virginia, West Virginia, and Wyoming.
This expansion builds upon the companies' existing relationship announced earlier this year and further strengthens McCormick Distilling Company's national distribution network through one of the beverage alcohol industry's most experienced sales organizations.
With this latest expansion, Southern Glazer's will now represent Holladay Distillery and McCormick Distilling Company brands across 27 states, including 15 open states and 12 control states, significantly increasing the availability of the company's growing premium portfolio.
"Our partnership with Southern Glazer's has continued to gain momentum since its launch earlier this year," said Patrick Fee, Vice President of Sales & Marketing. "Expanding into these additional control states allows us to continue introducing more consumers to our brands while providing our retail and on-premise partners with the exceptional support and execution Southern Glazer's is known for."
The expanded agreement includes distribution of Holladay Distillery's award-winning bourbon portfolio, including Ben Holladay Bourbon and Holladay Soft Red Wheat Bourbon, alongside Five Farms Irish Cream, Tequila Rose, Broker's Gin, 360 Vodka, Hussong's Tequila, and additional McCormick Distilling Company brands.
The September 1 expansion complements Southern Glazer's existing representation of Holladay Distillery and McCormick Distilling Company in the following open states:
Delaware, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, Rhode Island, South Dakota, and Texas.
"We are proud to be expanding our relationship with Holladay Distillery and supporting its portfolio across our control state footprint," said Kirt Clemens, President, Control States, Southern Glazer's Wine & Spirits. "By pairing Holladay's compelling brands with our local market expertise and reach, we can build sustained momentum across the control states."
