Gunpowder Irish Gin launches first-ever global botanical campaign
Drumshanbo Gunpowder Irish Gin debuts "A Curious Irish Adventure" campaign. The initiative celebrates founder P.J. Rigney's global journey sourcing twelve botanicals, featuring a "Botanical Trail" storytelling experience.
Gunpowder Irish Gin Embarks on a New Journey with a Bold Campaign
12 Botanicals, 9 Countries, 1 Curious Adventure
NEW YORK, April 9, 2025 – Ten years after Drumshanbo Gunpowder Irish Gin burst into the US market, the spirit maker is excited to kick off it's latest chapter: A Curious Irish Adventure—a 360° campaign (the brand's first ever) celebrating the global journey that defines every sip. In 2004, at the edge of a lake in rural Ireland, where nature and history converge, P.J. Rigney set out to create something extraordinary. His relentless pursuit of flavor led him across nine countries, gathering twelve botanicals to craft Gunpowder—a fusion of exotic ingredients, rare gunpowder tea, and the untamed spirit of Ireland. Timed to National Gin & Tonic Day, on April 9, the brand has officially launched their newest campaign. To celebrate this boozy holiday, look for Gunpowder Irish Gin, available at retailers nationwide at an SRP of $36.99.
At the core of the campaign is the Botanical Trail, a vibrant storytelling experience that highlights the origins of Gunpowder's signature botanicals and the captivating tales behind them. The campaign is visually anchored by Gunpowder's signature blue bottle, a symbol of depth, intrigue and adventure.
National Gin & Tonic Day marks the opportunity to enjoy and celebrate one of the most iconic cocktails in history. What began as an 18th-century medicinal remedy has evolved into a globally beloved classic, offering cocktail enthusiasts endless possibilities to discover new gins, play with garnishes, and elevate flavors with unique botanicals. Modern distilleries, like Gunpowder Irish Gin, have reimagined the G&T, infusing it with exotic ingredients and a spirit of adventure. The Gunpowder G&T is a bold twist on tradition, heightened by the vibrant zest of grapefruit. Simply pour Gunpowder Irish Gin over ice, top with chilled premium tonic water, garnish with a fresh slice of grapefruit, and experience a cocktail that ignites the senses and sparks curiosity with every sip.
"Gin & Tonic Day is more than just a celebration of a classic cocktail—it's an invitation to explore new flavors," says Andrew Eis, Vice President Brand Excellence - Spirits for Palm Bay International. "Every sip of the signature G&T is a journey, infused with exotic botanicals and a bold spirit of curiosity. We hope that when gin lovers seek something truly unique, they reach for Gunpowder Irish Gin."
Through the years, P.J. Rigney's insatiable thirst for adventure has taken him from Sardinia's citrus-scented groves to California's sun-kissed orange coast and the captivating, vibrant country of Brazil, where he found the lush sweetness of tropical pineapple—all in pursuit of extraordinary flavor. These far-flung adventures have given rise to extraordinary expressions, each infused with the essence of its homeland. Experience the full range of Gunpowder creations, including Sardinian Citrus, Brazilian Pineapple, and California Orange Citrus—each a tribute to exploration, best enjoyed as a refreshing G&T, ready to transport cocktail enthusiasts to distant shores with every sip.
