Two Icons, Grand Marnier and Future, Join Forces to Launch Dynamic Film Series That Boldly Reimagines Tradition and Invites You to Experience a World Where Heritage is Artfully Reinvented

This Black History Month, the iconic cognac and orange liqueur brand unveils vignettes that celebrate the art of reinvention in partnership with hip hop icon, Future

NEW YORK – Grand Marnier deepens its partnership with Future, the multiplatinum hip-hop artist and cultural innovator, with the release of original vignettes, the latest expression of the brand's "Remix Your Legacy, Make it Grand" campaign designed to inspire fans to remix their own legacies by breaking the codes of tradition and evolving culture. The vignettes come to life as unique poetic affirmations that showcase authentic celebrations across various settings, from intimate gatherings to major events, demonstrating how Grand Marnier naturally elevates these moments with their iconic liquid. Through thoughtful cinematography, the series captures Future's natural charisma, and fashion forward artistry alongside Grand Marnier's timeless sophistication. The series reinforces how, by rewriting the rules of cognac and music, both Grand Marnier and Future have created new legacies, broken codes of tradition for the better, and encouraged others to do the same.

"This collaboration represents a perfect fusion of tradition and innovation," said Andrea Sengara, Vice President of Marketing for Campari America. "Our collaboration with Future weaves a narrative that encapsulates the essence of Grand Marnier and the art of elevating moments through unexpected combinations. This partnership is purposefully designed to embody the iconic Grand Marnier spirit—a masterful blend of fine cognac and orange liqueur—and to celebrate creativity and unconventionality."

The series was brought to life by an exceptional team of Black creative talent, including director Mahaneela, whose multicultural perspective and distinctive visual storytelling has made her a sought-after creative force in the industry. The visual narrative was further enhanced by renowned photographer Shaniqwa Jarvis, known for her unique ability to capture raw emotions by building relationships with the subject in a short time which she's done effortlessly with A list talent. The creative direction was led by Miles DeSouza, whose masterful approach to visual storytelling weaves a rich, timeless quality and adds fun cultural nods throughout the series. Together, the blending of these prominent Black voices and creators built a rich and authentic story for consumers to enjoy which truly speaks to how Grand Marnier enhances cocktails.

To check out the vignettes, head to https://www.grandmarnier.com/en-us/

Whether enjoying Grand Marnier with friends and family at home or otherwise, please do so responsibly.