Maker's Mark partnered with the LA Dodgers Foundation for a limited "Champion Selection" bourbon celebrating their 2024 World Series win. The first barrel (275 bottles) was donated for wildfire relief auctions, with more available at LA retailers.
Matthew and Camila McConaughey's Pantalones Organic Tequila launched in the UK through distributor Hospitality Inc, targeting on-trade accounts and wholesalers. The award-winning brand offers three expressions made from organic blue Weber agave at a family-owned Jalisco distillery.
Rémy Martin expanded its V.S.O.P "This is My City" microgrant initiative nationwide, offering emerging creatives a $20,000 grant and mentorship from DJ Suss One. The program previously awarded grants to cultural entrepreneurs in Atlanta, Chicago, Detroit, and New York City.