Deep Eddy Vodka becomes Austin FC's Official Stadium Partner
Deep Eddy Vodka has been named the Official Vodka of Austin FC in a multiyear partnership beginning in 2025. The Austin-based brand will be the exclusive vodka at Q2 Stadium, featuring its Original, Ruby Red, Lemon and Lime varieties alongside specialty and frozen cocktails for fans at home games.
Deep Eddy Vodka Named Official Vodka of Austin FC
Austin neighbors join to delight fans at perpetually sold-out Q2 Stadium with all-time favorite Deep Eddy Vodka, rotating frozen cocktail series and more
AUSTIN, Texas, March 4, 2025 -- Austin FC, the MLS franchise that has taken its city by storm, today named hometown neighbor Deep Eddy Vodka the team's Official Vodka. The multiyear partnership makes the iconic vodka brand the exclusive vodka served throughout Q2 Stadium, the team's home field, starting in 2025.
Deep Eddy's lineup at Austin FC home games will feature the brand's all-star varieties – Original, Ruby Red, Lemon and Lime – along with a full menu of specialty cocktails and a rotating series of frozen cocktails. Imagine a cool-me-down Limeade or Strawberry Lemonade, or a frosty frozen cocktail on a mid-Summer Austin game day, and you get the feeling that Deep Eddy Vodka will bring to passionate adult Austin FC fans all season long.
"Austin FC and Deep Eddy Vodka share a passion for soccer and for the city we both call home," said Austin FC President Andy Loughnane. "We look forward to offering our fans some familiar favorite Deep Eddy adult beverages on matchdays at Q2 Stadium."
Austin\-born Deep Eddy Vodka handcrafts its award-winning vodkas with a commitment to all things real, from using only real fruit and ingredients to distilling its vodka no fewer than ten times. That commitment to quality has resulted in nine varieties, including Pineapple Vodka, its newest flavor, crafted with real pineapple juice.
"A partnership between Austin FC and Deep Eddy is such a natural fit. Our brand is all about bringing people together, helping them make the most of that time and amp up fun wherever it's being had. Taking Austin FC game day excitement to new heights is something we're fully equipped to deliver on, especially as passionate, hometown fans ourselves," said Julie Cole, Brand Director for Deep Eddy Vodka.
Deep Eddy's presence will be prevalent throughout Q2 Stadium, pouring at nine locations and visible on digital signage throughout the venue. The brand will also bring the partnership to life by intentionally engaging with fans through exciting activations in the community. More details will be shared as the season progresses.
