CASAMIGOS TEQUILA ELEVATES THE CANNED COCKTAILS GAME WITH NEW CASAMIGOS MARGARITAS

THE AWARD-WINNING BRAND BRINGS SMOOTH SIPS WITH READY-TO-DRINK ANYTIME, ANYWHERE MARGARITA

NEW YORK, June 30, 2025 – Casamigos, the award-winning tequila brand, announced today the launch of Casamigos Margaritas, its first ever ready-to-drink margarita variety pack– a game-changer just in time for summer. Made with Tequila, natural flavors, triple sec liqueur and real juice, the new non-carbonated margarita brings bold flavor, effortless ease and top-shelf quality to every moment, no shaker required.

Built for good times and unexpected adventures, the newest addition to the Casamigos family provides convenience without sacrificing quality and taste. From pool days and lake trips to backyard BBQs and gameday gatherings, Casamigos Margaritas will upgrade your canned cocktail game while offering delicious drinks wherever the summer takes you. Available in four bold, fun flavors – Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime – each non-carbonated 200ml can of Casamigos Margarita is 10% ABV, 135 calories, and gluten-free. Casamigos Margaritas offer a high-quality canned cocktail option perfect for moments with friends - anytime, anywhere.

In true Casamigos style, the 200mL Margarita cans feature a vibrant design with signature teal and flavor-matching pastels. Their convenient size makes enjoying a premium margarita on-the-go effortless, complete with the iconic Casamigos Agave logo.

This new Casamigos extension builds on the brand's new global creative campaign, "Anything Goes with my Casamigos." This summer and beyond, the Casamigos Margarita will bring that spirit through cultural moments and celebrations with friends — including a standout partnership with "Las Culturistas Culture Awards" airing August 5 on Bravo, and next day on Peacock.

"The spirit of friendship has always been at the core of Casamigos – from its inception to its name, which means house of friends," said Roderick Blaylock, VP of Marketing at Casamigos. "With that spirit in mind, we're bringing a twist on the best-selling tequila cocktail in a ready to drink can, to be enjoyed with anyone, anytime, anywhere. The new Casamigos Margaritas are an invitation to savor effortless moments of connection with friends."

Ease and approachability have always been engrained in Casamigos' history. Casamigos was developed by friends, for friends as an easy-drinking tequila that goes with anything, anyone, anywhere. Casamigos Margaritas pay homage to the brand's origin story by making it easier to enjoy a premium canned margarita with friends for every moment of celebration – no mixologist required.

"Tequila-based ready-to-drink cocktails are driving the next wave of growth in the category, and consumers are looking for trusted brands that deliver both quality and convenience," said Jamie Young, VP of Ready to Drink and Ready to Serve at Diageo. "With Casamigos Margaritas, we're bringing a premium experience into the can—backed by the cultural credibility that set this brand apart." 

The Casamigos Margaritas variety packs are available now in select states, such as California, Washington and Florida, with national distribution rolling out in the coming months. They will first become available in an 8-can variety pack featuring all four flavors for a suggested retail price of $19.99.

ENJOY RESPONSIBLY. The Casamigos Spirits Company, LLC, White Plains, NY.