Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Baileys launches "Bring on the Baileys" global holiday campaign
Diageo's Baileys unveils Bring on the Baileys, a global platform built around its Irish cream over ice, with two playful films by AMV BBDO. The campaign aims to ease holiday pressure and draw a new generation of drinkers through spontaneous indulgence.
Absolut Vodka and Charli xcx join forces in two-year partnership
Absolut Vodka and Charli xcx join forces in a two-year partnership featuring limited-edition drops, collectible items, custom glassware and fan events. The vodka brand plans to co-create with the pop star and her Angels fandom, promising a deliberately chaotic approach.
Courvoisier unveils first global campaign in nearly twenty years
Courvoisier unveils "Pass The Courvoisier," its first global campaign in nearly twenty years, spanning TV, social, retail and live experiences. Created with BBDO Paris, it features a house party film by Ibra Ake and launches with flagship events in New York and Shanghai.
Old Fitzgerald and Jonathan Adler debut limited-edition backgammon set
Old Fitzgerald Bourbon and designer Jonathan Adler debuted a limited-edition backgammon set blending Adler's bold patterns with the brand's green and brass key motif. The set taps a resurgence in analog pastimes and pairs with Old Fitzgerald's Bottled-in-Bond 7-Year-Old.