Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Minute Maid Spiked taps Action Bronson for first celebrity campaign
Minute Maid Spiked taps Action Bronson for its first-ever celebrity campaign, celebrating the idea that people are more than just one thing. The partnership spotlights Bronson's many personas across music, food and culture to promote the brand's range of ready-to-drink wine and vodka cocktails.
Mark Anthony Group acquires The Finnish Long Drink
The Mark Anthony Group of Companies, the maker of White Claw Hard Seltzer, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the ready-to-drink brand across North America.
SVEDKA launches limited-edition flip phone paired with vodka
SVEDKA launched the SVEDPHONE, a limited-edition chrome-blue flip phone with only call and text capabilities, bundled with a vodka shooter. The device taps into Y2K nostalgia and digital burnout culture, encouraging users to ditch endless scrolling and prioritize real-life connection.
Jim Beam launches soccer campaign with Tim Howard
Jim Beam is launching "Home Field Advantage," a campaign featuring soccer legend Tim Howard, as the Official Spirits Partner of the U.S. Soccer Federation. The spot celebrates fans gathering at backyard barbecues, bars and watch parties, alongside a limited-edition Jim Beam x USSF bottle.