Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Patrón launches Agave Masters global bartender education program
Patrón Tequila launched Agave Masters, a free global program giving bar professionals the world's only WSET accreditation for agave spirits. The initiative pairs education, competition and community to raise industry standards and support bartenders worldwide.
Haku Vodka names Rina Sawayama first brand ambassador
The House of Suntory launched "Made to Shine," Haku Japanese Craft Vodka's first brand campaign, naming musician Rina Sawayama as global ambassador. The campaign celebrates individuality through Tokyo's cocktail culture, featuring a film and Martini masterclasses in key markets.
Sazerac completes acquisition of Au Vodka
Sazerac completed its acquisition of UK-based vodka and RTD brand Au Vodka, deepening its presence in the United Kingdom. The deal accelerates Au's global expansion while adding to Sazerac's diverse portfolio of spirits brands.
Jameson launches nationwide bar tab for NFL fans
Jameson Irish Whiskey launched "America's Biggest Round," a nationwide bar tab program for NFL fans, partnering with Eli Manning to celebrate football traditions. The campaign rewards fans who show up at local bars with cash back, sweepstakes entries and exclusive prizes.