Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Jinro's global campaign featuring V surpasses 500 million views
JINRO's first global campaign featuring BTS member V surpassed 500 million views across social media platforms. The soju brand is now expanding outdoor advertising in cities including New York, Tokyo and Shanghai to deepen consumer engagement worldwide.
Chris Hemsworth joins Archie Rose as Co-Owner
Chris Hemsworth has joined Archie Rose Distilling Co. as co-owner alongside founder Will Edwards, as the Australian distillery prepares to enter the United States and expand into Asia, New Zealand, the EU and UK with whiskies co-created with Hemsworth.
Holladay Distillery expands Southern Glazer's reach into control states
Holladay Distillery expanded its distribution partnership with Southern Glazer's Wine & Spirits into 12 additional control states, growing its footprint to 27 states nationwide. The move broadens access to Holladay's bourbon and premium spirits portfolio across U.S. retail and on-premise markets.
Astral Tequila becomes official tequila partner of Practical Magic 2
Astral Tequila became the official tequila partner of Practical Magic 2, launching the Astral Midnight Margarita alongside a social microdrama starring Brooks and Grace Ann Nader. The brand is also touring four cities with themed activations ahead of the film's September release.