Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!

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Bacardi has released its annual 2025 Cocktail Trends Report!

Kendall Jenner's 818 Tequila launches 'Nothing Extra,' its largest campaign to date, spotlighting a liquid made with only agave, water and yeast, backed by third-party lab testing. The push comes as U.S. volume sales grow 77% following its Sazerac partnership.
Cincoro Tequila launches a limited-edition Añejo Reserva, aged 28 months in Tennessee whiskey barrels and blended with Cincoro Extra Añejo. Co-founders Michael Jordan and Emilia Fazzalari personally taste every batch of the expression, sold online and at select retailers.
Orphan Barrel reveals Latverian Cask, a 20-year-old American light whiskey inspired by Marvel Studios' "Avengers: Doomsday." The brand's first light whiskey features a label by Marvel artist Rod Reis, with one in six bottles carrying a holographic treatment.
Svedka is challenging fans to create its next Super Bowl commercial for its new Svedka Vodka Water RTD, with Andy Cohen helping judge entries. The winner takes home $500,000 and could see their ad air during the Big Game, following the brand's polarizing AI-created spot.