Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!

Sign in to your account to access your personalized experience.
Bacardi has released its annual 2025 Cocktail Trends Report!

Casamigos begins its FIFA World Cup 2026 campaign with Gabrielle Union and Keegan-Michael Key as official hosts, backing Team Spicy and Team Classic. The brand also introduces new pre-mixed margaritas in Classic Lime and Spicy flavors.
White Claw is opening a nationwide bar tab for fans during basketball's biggest tournament, challenging them to ditch default beer orders and Make it a Couple of Claws. The brand is partnering with Caleb Pressley and Almost Friday Media to bring the campaign to bars across the country.
Patrón Tequila unveiled "The Perfect Pour," a global campaign featuring a short film directed by Guillermo del Toro. Shot at Hacienda Patrón in Jalisco, Mexico, the film transforms a simple pour into a cinematic moment, mirroring the uncompromising craft behind every bottle.
Four Roses introduces Meet Me With Four Roses, a campaign celebrating shared moments over bourbon. It launches in Kentucky with Manhattan Week, a partnership with Carpano Antica Formula featuring the Unmistakable Manhattan at bars statewide.