Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Jameson becomes official spirits sponsor of NFL
Jameson announced a multiyear partnership as the Official Spirits Sponsor of the National Football League, gaining exclusive marketing rights across marquee events including the Super Bowl and NFL International Games. The deal aims to connect the Irish whiskey brand with football fans worldwide.
Johnnie Walker Blue Label names Callum Turner global ambassador
Johnnie Walker Blue Label names actor Callum Turner its global ambassador, partnering with the style icon to attract new audiences and connect the luxury Scotch whisky with pop culture. Turner will appear in films, portraits and videos and travel to Scotland to explore its craft.
Bib & Tucker releases first bottled-in-bond bourbon
Bib & Tucker will release its first bottled-in-bond bourbon nationally in September 2026, an 8-year-old Tennessee high-rye aged twice the required minimum. Apprentice Blender James Joseph stewarded the release under Master Blender Alan Kennedy.
Hope & Sesame claims top spot at Asia's 50 Best Bars
Hope & Sesame in Guangzhou earns the title of The Best Bar in Asia 2026. The list features 50 bars across 22 cities, including 14 new entries, highlighting China's rising cocktail scene and Asia's expanding bar culture.