Bacardi's 2025 Cocktail Trends Report [Infographic]
Bacardi has released its annual 2025 Cocktail Trends Report!
![Bacardi's 2025 Cocktail Trends Report [Infographic] Post image](https://barnews.fr/content/images/2024/11/bacardi-cocktail-trends-report-2025.jpg)
Jefferson's Bourbon unveils new look, adds 8-Year Reserve
Jefferson's Bourbon unveiled a redesigned portfolio and introduced an 8-Year age statement for Jefferson's Reserve, raising its proof to 96. The brand said the update reflects its philosophy of breaking bourbon tradition rather than following it.
BACARDÍ returns as VMAs partner, revives Best Dance category
BACARDÍ Rum returns as the official spirits partner of the MTV Video Music Awards, helping revive the Best Dance category after a seven-year hiatus. The brand partnered with Paramount Media Labs on a Latin-inspired remix campaign and unveiled its official VMAs cocktail lineup.
The Glenlivet unveils provence-inspired limited-edition single malt
The Glenlivet unveiled a limited-edition single malt finished in Château Sainte Marguerite, Rivesaltes and Sauternes wine casks, inspired by Provence. The brand paired the launch with immersive pop-up experiences and a culinary collaboration featuring a custom pastry from Frenchette Bakery.
Patrón launches Agave Masters global bartender education program
Patrón Tequila launched Agave Masters, a free global program giving bar professionals the world's only WSET accreditation for agave spirits. The initiative pairs education, competition and community to raise industry standards and support bartenders worldwide.