Aperol partners with Hilary Duff for Lucky Me tour sponsorship
Aperol is partnering with global icon Hilary Duff as the official sponsor of her Lucky Me Tour across the U.S., bringing its Share the Moment platform to life through Aperol Spritz Day Club pre-show experiences, local bar activations, and a sweepstakes offering tickets in eight markets.
APEROL AND GLOBAL ICON HILARY DUFF KICK OFF A SUMMER OF SHARED MOMENTS ON THE LUCKY ME TOUR
Aperol partners with Hilary Duff as she makes her highly anticipated return to the global stage, bringing Share the Moment to life through pre-show events and local experiences across the U.S.
Aperol, the iconic Italian aperitivo, is inviting fans across the nation to Share the Moment in a new partnership with multiplatinum global icon Hilary Duff. Built around the joy of connection, the platform celebrates the moments that bring people together through music, friendship, and shared experiences all summer long.
As an official sponsor of the lucky me tour, Aperol will extend its world of connection and celebration beyond the glass – showing up in select U.S. cities through experiences designed to bring people together before, during, and after each show. Rooted in Aperol's music platform, it's an open invitation to show up as you are, expand your circle, and turn everyday gatherings into something bigger. Across select tour stops, Aperol becomes the catalyst for connection – transforming pre-show meetups into shared moments of collective joy.
"The best moments with an Aperol Spritz are the ones shared." said Allison Varone, Head of Marketing at Campari America. "Hilary Duff is the perfect embodiment of that spirit – she's a cultural icon whose return to music is all about connection and shared experience. As she steps back onto the global stage, we're proud to partner with her to bring Share the Moment to life throughout 2026 in a way that meets fans where they are and celebrates those experiences together."
As the lucky me tour moves through cities across the United States, Aperol will join in select key markets, inviting fans who are 21+ to Share the Moment and spark connections ahead of each show. Kicking off in West Palm Beach, FL on June 21st, Aperol will be present across local bars and restaurants in each market, where fans are gathering ahead of Hilary's live performances, extending the experience beyond the venue and into each city.
Across these cities, Aperol will introduce curated Aperol Spritz Day Club pre-show experiences at some of the tour venues, hottest bars and restaurants in each market, designed to bring fans together with the iconic cocktail ahead of each show. While details will vary by location, each Aperol Spritz Day Club will channel the signature Aperol Spritz lifestyle through joyful experiences, music, and interactive touchpoints that encourage group gathering and social connection.
"Share the Moment is really about being present — putting your phone down, laughing too loud, and making memories with the people you love," said Hilary Duff. "Touring has always given me that feeling. There's something so special about everyone coming together and sharing the same energy for one night. I mentioned an Aperol Spritz in one of my songs, so partnering with Aperol honestly feels very me and kind of full-circle as I head back out on tour."
Bringing fans even closer to the experience, Aperol is offering a chance to win access to the sold-out tour. Starting today, fans who are 21+ across eight markets – including Florida, Georgia, Texas, California, Illinois, Tennessee, New York, and Massachusetts – can enter to win two tickets plus exclusive, co-branded limited-edition merch, at aperolsharethemoment.com. One winner will be selected per market. Terms and conditions apply.
Aperol encourages fans to enjoy responsibly.
