Adriatico partners with Difford's Guide and launches global cocktail competition
Amaretto ADRIATICO teams up with Difford's Guide as its official featured amaretto, launching the brand's first global online cocktail competition. Open to pros and amateurs worldwide, it invites original ADRIATICO-based recipes, judged by a panel led by Simon Difford.
ADRIATICO 2026 ONLINE COCKTAIL COMPETITION
ADRIATICO Becomes Featured Amaretto Partner on Difford's Guide and Launches First Global Online Cocktail Competition
Amaretto ADRIATICO announces a new international collaboration with Difford's Guide, becoming the official featured amaretto partner across a dedicated selection of cocktail recipes on one of the world's leading reference platforms for bartenders and cocktail enthusiasts.
As part of this partnership, ADRIATICO will be integrated into a curated selection of more than six hundred classic and signature serves published on Difford's Guide, reinforcing the brand's position within contemporary global cocktail culture and offering bartenders worldwide new ways to explore modern amaretto mixing.
To celebrate this collaboration, ADRIATICO and Difford's Guide will launch the first global online ADRIATICO Cocktail Competition, officially opening on 19 April 2026, on the occasion of the international Amaretto Day.
Open worldwide, the competition invites participants to submit an original cocktail or mocktail recipe featuring ADRIATICO, together with a photograph of their creation, by registering through a dedicated competition platform hosted on Difford's Guide.
Designed to encourage creativity at every level, the competition will feature two categories: Professional and Amateur, allowing both bartenders and home cocktail enthusiasts to participate.
Entries will be evaluated by an international judging panel composed of:
- Simon Difford
- Mathilde De Salivet De Fouchécour
- Al Sotack
- Erwan Le Bonniec
Winners from both categories will receive dedicated prizes, with all details available in the dedicated competition section on Diffordsguide.com
Simon to declare:
"I'm delighted to be partnering with Amaretto ADRIATICO as our amaretto cocktail partner on Difford's Guide. It's been impressive to watch the brand's progress in recent years, supported by a passionate team and a distinctive range, from Amaretto AdDRIATICO Roasted to ADRIATICO Zero, the alcohol-free alternative, and Adriatico Bianco. Difford's Guide already features hundreds of cocktails using the ADRIATICO range, and the ADRIATICO global cocktail competition sets out to discover even more of the world's best amaretto cocktails, with all entries published on Difford's Guide. I look forward to seeing the creativity this inspires!"
JR Bellanger and Thomas Benoit to declare:
"Since our first meeting at the launch of the ADRIATICO brand, Simon has been a passionate supporter and has created countless original recipes using our three amaretto expressions. We are now honored to have been selected by Difford's Guide to represent the category as the official brand on their platform. Building on this partnership, we wanted to respond to a growing demand from our community by creating the first international mixology competition dedicated to ADRIATICO amaretto. The competition will feature both roasted almond expressions, the low-ABV white almond version, and even a ZERO category — a first in this segment. We would like to warmly thank Paloma and Simon for their unwavering support."
Submissions to be sent before 31st of May 2026 here: www.diffordsguide.com