Absolut and Ocean Spray launch Double Vodka Cranberry RTD cans
Absolut Vodka and Ocean Spray launched Double Vodka Cranberry ready-to-drink canned cocktails, featuring two shots of vodka and real cranberry juice. The higher-ABV release targets growing consumer demand for stronger, more intense RTD cocktails without added sweeteners or artificial colors.
ABSOLUT & OCEAN SPRAY® INTRODUCE NEW DOUBLE READY-TO-DRINK VODKA CRANBERRY CANS
The culturally iconic Vodka Cranberry gets a bolder upgrade with two shots of Absolut Vodka and real Ocean Spray® cranberry juice, no bartender or mixing required
Absolut Vodka and Ocean Spray are CRAN-king up the iconic Vodka Cranberry with the launch of Absolut & Ocean Spray Double Vodka Cranberry Ready-to-Drink Cocktails. Made with premium Absolut Vodka and real Ocean Spray cranberry juice, the new 9% ABV canned cocktails deliver a bolder take on the Vodka Cranberry.
The Vodka Cranberry is having a moment. From bars and pre-games to social feeds, the iconic combination has re-emerged as a go-to order for those seeking uncomplicated classics. Equal parts nostalgic and effortless, the Vodka Cranberry has become a symbol of confidence, simplicity and knowing exactly what you want. Now, the brand duo that helped define the category is raising the bar once again. Building on their award-winning partnership1, Absolut and Ocean Spray are introducing a more elevated, high-energy expression of the beloved serve. With two shots of Absolut Vodka, real Ocean Spray cranberry juice, 9% ABV, and no bubbles, artificial colors or sweeteners, Absolut & Ocean Spray Double is designed for consumers seeking a little more intensity from their ready-to-drink cocktails without compromising on taste.
The launch also arrives as demand for higher-ABV RTDs continues to accelerate, with the segment growing 28% year-over-year and outpacing lower-ABV alternatives.² As consumers increasingly gravitate toward convenient cocktails that deliver both flavor and strength, Absolut & Ocean Spray Double answers the call with a refreshingly straightforward proposition: the Vodka Cran you love, turned all the way up.
The lineup includes two bold flavors available on shelves nationwide now:
- Absolut & Ocean Spray® Double Cranberry Crush
- Absolut & Ocean Spray® Double Cran-Grape™ Smash
"The Vodka Cranberry has earned its place in bars, parties and culture because it's simple, delicious and never goes out of style," said Hannah O'Leary, Brand Director RTD & Convenience, Pernod Ricard USA. "As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavor of the classic."
