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# Santoni unveils L'Aperitivo, the contemporary evolution of Amaro Santoni
- URL: https://jiggerdaily.com/santoni-laperitivo-amaro-santoni-firenze/
- Published: 2026-06-10T13:42:39.000Z
- Updated: 2026-06-10T13:42:39.000Z
- Description: Famiglia Santoni has unveiled Santoni L'Aperitivo, a renewal of its bitter-sweet aperitif born in Florence, designed for contemporary mixology and presented in a brand-new bottle inspired by Florentine architecture.
- Author: Frederic Roginska
- Tags: Featured, Spirits

**Famiglia Santoni**, a distillery active since 1960, unveiled **Santoni** *L'Aperitivo*, a contemporary evolution of *Amaro Santoni* that opens a new chapter in the interpretation of the Italian aperitivo ritual.

Born in Florence and crafted in Tuscany, this bitter-sweet aperitif (16% ABV) keeps rhubarb as the house's signature ingredient, defining both its aromatic profile and its natural color. Around it, a composition of 34 botanicals, including iris and olive leaf, symbolically linked to Florentine tradition, lets floral softness, citrus freshness, and herbal nuances coexist harmoniously.

![](https://jiggerdaily.com/content/images/2026/06/santoni-aperitivo-3.jpg)

![](https://jiggerdaily.com/content/images/2026/06/santoni-aperitivo-4.jpg)

Conceived as a design object, the new 700ml fluted red glass bottle recalls the rhubarb-inspired color and the geometries of Florentine architecture: its silhouette takes inspiration from the dome of **Santa Maria del Fiore**, while the shape of its label references the carved panels of the Baptistery doors.

> *"Santoni L'Aperitivo was created to offer a contemporary interpretation of the aperitivo ritual. A natural evolution of our bitter-sweet signature, designed to engage with a new international aperitivo culture,"* said **Stefano Santoni**, CEO of **Famiglia Santoni**.

![](https://jiggerdaily.com/content/images/2026/06/santoni-aperitivo-6.jpg)

Built for contemporary mixology, the product highlights four perfect serves: *Santoni Paloma*, *Santoni & Tonic*, *Santoni Spritz*, and *Negroni Rosa*.

Officially launched on May 4, 2026, at **Casa Santoni**, in the heart of Tuscany, it will be progressively rolled out across key international markets throughout the year.

![](https://jiggerdaily.com/content/images/2026/06/santoni-aperitivo-5.jpg)

![](https://jiggerdaily.com/content/images/2026/06/santoni-aperitivo-1.jpg)