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# Jumex and AriZona launch Hard Nectar made with reposado tequila
- URL: https://jiggerdaily.com/jumex-arizona-hard-nectar-tequila/
- Published: 2026-11-10T13:14:00.000Z
- Updated: 2026-11-12T12:11:20.000Z
- Description: Grupo Jumex and AriZona Beverages launch Jumex Hard Nectar with Tequila, an RTD blending fruit nectar with reposado tequila from Los Altos de Jalisco. Mango, strawberry and watermelon flavors roll out in select U.S. states ahead of a nationwide launch.
- Author: Jigger
- Tags: Latest News, Press Releases, Spirits

## Introducing Jumex Hard Nectar® with Tequila: The Next Chapter for the Jumex Hard® Franchise

\_New 10% ABV hard nectar combining real fruit and reposado tequila sourced from Jalisco, Mexico in a portable, resealable 16 Fl. Oz. Tetra Paks®\_\_. \_

Grupo Jumex® and AriZona Beverages Company announce the launch of **Jumex Hard Nectar® with Tequila**, the next evolution of the **Jumex Hard®** franchise.

Building on the successful 2024 launch of Jumex Hard®, this premium line extension made with reposado tequila, represents the latest milestone in the strategic partnership between Grupo Jumex and AriZona Beverages, combining Jumex's 65 years of expertise in fruit beverages with AriZona's extensive experience bringing innovative beverage brands to consumers across the United States. Jumex Hard Nectar® with Tequila will begin rolling out in select markets this fall, with distribution progressively expanding across California, Nevada, Arizona, Colorado, Texas, New York, and Florida, laying the foundation for a strategic nationwide rollout.

Crafted with authentic reposado tequila from Los Altos de Jalisco, Mexico, and a proprietary nectar blend, Jumex Hard Nectar with Tequila features 10% ABV in three initial flavors: **Mango, Strawberry, and Watermelon**. Packaged in 16 fl. oz. resealable Tetra Paks, these single-serve ready-to-drink (RTD) deliver premium convenience with a portable design, while utilizing recyclable materials.

> "Today's consumers are looking for ready-to-drink beverages with more flavor, more authenticity, and more character," said Salvi Folch, Chief Executive Officer of Jumex. "Jumex Hard Nectar with Tequila is a natural next step for the Jumex Hard franchise. It brings together our fruit expertise, our Mexican heritage, and authentic reposado tequila to create a premium adult beverage experience that feels both familiar and new."

![](https://jiggerdaily.com/content/images/2026/11/jumex-arizona-hard-nectar-tequila-2.jpg)

> "This is exactly the kind of innovation we are known for: authentic ingredients, bold flavor, and an offering that feels different from everything else on the shelf," said Abid Rizvi, CEO of AriZona Beverages. "Jumex Hard Nectar with Tequila brings together Jumex's fruit expertise and AriZona's experience building beverage brands in the U.S. to create a premium RTD that is convenient and made for modern drinking occasions."