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# Brown-Forman launches el Jimador New Mix RTD in U.S.
- URL: https://jiggerdaily.com/el-jimador-new-mix-rtd-us-launch/
- Published: 2025-11-12T20:31:34.000Z
- Updated: 2025-11-12T22:47:26.000Z
- Description: Brown-Forman launched New Mix, Mexico's top-selling ready-to-drink cocktail, in the U.S., featuring Paloma and Cantarito flavors made with el Jimador Blanco Tequila. Crafted at Casa Herradura in Jalisco, the brand aims to bring authentic Mexican heritage to American consumers.
- Author: Jigger
- Tags: Latest News, Press Releases, Spirits

### Brown-Forman Brings Mexico's #1 Ready-to-Drink Cocktail, el Jimador New Mix, to the U.S.

*Top Mexican flavors, Paloma and Cantarito, celebrate authentic Mexican heritage.*

Brown-Forman proudly announced today the U.S. launch of New Mix, Mexico's #1 ready-to-drink (RTD) cocktail, setting a new standard for quality, authenticity, and convenience in the RTD category.

Crafted and canned at Casa Herradura in Jalisco, Mexico, New Mix is made with award-winning *El Jimador Blanco Tequila* and offers bold, refreshing flavors inspired by the genuine spirit of Mexico. First introduced in 1997 as Mexico's original premixed tequila RTD, New Mix blends the pride of Mexican craftsmanship with the easy convenience today's consumers love.

![New Mix Cantarito](https://jiggerdaily.com/content/images/2025/11/el-jimador-new-mix-rtd-us-launch-2.jpg)

> "New Mix is more than just a cocktail; it's an invitation to celebrate connection, flavor, and Mexican pride," said Mary Beth O'Mara, USA&C Brand Director, Ready-to-Drink (RTD) Portfolio. "As Mexico's most beloved RTD, we're thrilled to import this authentic experience with U.S. fans looking for a real taste of Mexico in every can."

With New Mix positioned as "the real Mexican RTD," the U.S. launch introduces two classic and iconic cultural flavors: *Paloma* and *Cantarito*, each crafted with *El Jimador* *Blanco Tequila* and combined with vibrant fruit liqueurs for a crisp finish.

The *Paloma* offers a lively mix of tart grapefruit and smooth tequila with a subtle sweetness from grapefruit liqueur and grapefruit concentrate. The *Cantarito* fuses tequila and citrus liqueur with grapefruit concentrate, delivering a fizzy, zesty cocktail that captures the taste of this quintessential Mexican beverage.

![New Mix Paloma](https://jiggerdaily.com/content/images/2025/11/el-jimador-new-mix-rtd-us-launch.jpg)

Each 355mL (12oz) can contains 5% alcohol by volume and is available in convenient 4-packs, with a suggested retail price of $10.99\. The U.S. launch begins this fall in California, Texas, Ohio, Illinois, Nevada, Arizona, the Metro New York area, New Jersey, and Colorado.