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# The Brussels Bar Show keeps gaining momentum
- URL: https://jiggerdaily.com/brussels-bar-show-gains-momentum/
- Published: 2026-03-31T05:44:24.000Z
- Updated: 2026-03-31T07:12:15.000Z
- Description: In its second edition, the Brussels Bar Show cemented its rapid rise. With 275 brands, 63 booths, and a nonalcoholic selection five times bigger than last year’s, the trade show is already shaping up to be one of Europe’s bar events to watch.
- Author: Frederic Roginska
- Tags: Events, Bar People

When [**Alice Bown**](https://www.instagram.com/alicebown/?ref=jiggerdaily.com) and [**Hannes Desmedt**](https://www.instagram.com/hannesdesmedt/?ref=jiggerdaily.com) created the [**Brussels Bar Show**](https://brusselsbarshow.com/?ref=jiggerdaily.com), they were hoping to draw about 300 attendees. Two editions in, attendance has easily surpassed those early expectations, and the numbers speak for themselves.

![](https://barnews.fr/content/images/2026/03/brussels-bar-show-hannes-desmedt.jpg)

Hannes Desmedt

Held March 29–30 at **SILO Brussels**, the show had 63 booths (up from 41 in 2025) and 275 brands on the floor (up from 125 last year). Attendance was strong too: as the event wrapped up, ticket sales were on track to reach 3,000, compared with 2,200 at the inaugural edition.

Another standout this year was the surge in nonalcoholic options: 25% of exhibitors offered them, up from just 5% in 2025\. That fivefold jump shows just how much momentum the nonalcoholic segment has right now, and the **Brussels Bar Show** has clearly tapped into it.

![](https://barnews.fr/content/images/2026/03/brussels-bar-show-2025.jpg)

![](https://barnews.fr/content/images/2026/03/brussels-bar-show-barware.jpg)

As for programming, the show had two stages this year (up from one in 2025). **Jigger Daily** was there on Monday and sat in on a masterclass with [**Gregory Buda**](https://www.instagram.com/gregoryjbuda/?ref=jiggerdaily.com) ([**Bisou Bisou**](https://www.instagram.com/barbisoubisou/?ref=jiggerdaily.com), Montreal). The **Dead Rabbit** (New York) alum talked about consistency behind the bar and shared plenty of practical tips, on a topic that sounds simple, but is actually fascinating. We’ll be diving into it in a dedicated article. *(*[*Subscribe*](https://jiggerdaily.com/signup/) *to make sure you don't miss it!)*

![](https://barnews.fr/content/images/2026/03/brussels-bar-show-greg-buda.jpg)

All in all, after only two editions, the **Brussels Bar Show** has already become a go-to platform for education, networking, and innovation in Belgium’s bar scene, and beyond. Now we can’t wait to see what the co-founders have in store for 2027.

![](https://barnews.fr/content/images/2026/03/brussels-bar-show-terrace.jpg)